Skip to main content
All CollectionsAnalytics
Analytics: Brand Insights
Analytics: Brand Insights

Know how to get brand level insights

Nikhil Shikarkhane avatar
Written by Nikhil Shikarkhane
Updated over a week ago

This page is more valuable for retailers that sell multi-brand products. This page shows the breakdown of the returns based on the brands. The brands and corresponding categories are imported from your OMS back office.

This report page is divided into two main sections:

    • Return reasons

    • Top 5 most returned products


Brand grouping

The brands are seen in the right-hand section of the analytics menu. You can use them efficiently in the following ways:

  1. Click on the column header of return rate and/or return volume to arrange in ascending and descending order.

  2. For viewing the brand data, click on the chosen brand name**.** It will show you the corresponding statistics on the right-hand side of the screen.

  3. This will also open the list of available and relevant categories.

  4. For viewing the brand categories, click on the category of your choice to make the data visible.

Brand Data

On the right-hand side of the brand page, we can see the data. For each brand, we show a breakdown of the return reasons and top 5 most return products by volumes relevant to that specific brand or category.

Return reasons:

With the help of a pie chart, we show the distribution of return reasons at a brand or category level in the specified period. By clicking on the legend, you can omit one return reason to compare the others.

Top 5 most returned products:

The top 5 most returned products by volume for the selected brand or category are displayed here. Along with them, we showcase its return rate, number of returns/orders, and the top two return reason.


Did this answer your question?