The Category Insight page is to help you understand the returns breakdown at a category level. The categories are imported from your OMS back office.
This report page is divided into two main sections:
Return reasons
Top 5 most returned products
Category grouping
The categories are seen in the right-hand section of the analytics menu. Use them efficiently in the following ways:
Click on the column header of return rate and/or return volume to arrange in ascending and descending order.
For viewing data only from a specific category, click on the chosen category name. It will show you the corresponding statistics on the right-hand side of the screen.
This will also open relevant sub-categories and their return rate and volume.
For viewing the subcategories data, click on the sub-category of your choice to make the data visible on the right-hand side of the screen.
Category Data
On the right-hand side of the category page, we can see the data for selected the category or sub-category.
For each category or sub-category, we show:
Return reasons:
With the help of a pie chart, see the distribution of return reasons at a category or sub-category level in the specified period. You can omit one return reason by clicking on the legend to compare the others.
Top 5 most returned products:
The top 5 most returned products by volume are displayed for the selected category or sub-category. Along with them, we showcase its return rate, number of returns/orders, and the top two return reason.