Pipedrive integration

Use Zaplify's Pipedrive integration to sync your data between Zaplify and your CRM.

Ludwig Hedlund avatar
Written by Ludwig Hedlund
Updated over a week ago

Connection and setup


Go to our integrations view to start setting up Pipedrive: https://app.zaplify.com/integrations

  1. Click "Connect" under Pipedrive

  2. After clicking "Connect", you will be directed to the Pipedrive login page

  3. A login screen will appear asking you to sign in to your CRM. The system will not ask for your credentials if you are already logged in

Field mapping

Under the Field mapping view, you will be presented with 2 types of records:

  • Prospect/Person

  • Company/Organization

Map Zaplify fields to your desired Pipedrive fields. Each field can be changed to a different field on your Pipedrive side. The chosen fields allow you to determine which Pipedrive field will get enriched by Zaplify.


On the right side of the screen, you have the configuration view. Turn on/off each switch to your desired configuration.

  • 1st switch - Synchronize prospects you add to your Zaplify campaigns to Pipedrive

  • 2nd switch - Synchronize touchpoints sent from Zaplify to the persons in Pipedrive

  • 3rd switch - Include copywriting from the Zaplify touchpoints in the logs created by Zaplify


When a prospect is purchased in Zaplify it is synced to Pipedrive (if the settings switch for this has been turned on). The synchronization mechanism will first try to find a matching Person/Organization in Pipedrive and connect the Zaplify prospect with that if it exists. If the entity couldn’t be found in Pipedrive, Zaplify will create a new Person/Organization in Pipedrive.

When a contact is synced to Pipedrive the Zaplify integration will assign the owner in Pipedrive based on the email address in Zaplify. If Zaplify finds a Pipedrive user with the same email address as the user that has chosen a prospect in Zaplify, it will be the same user that becomes an owner in Pipedrive. If Zaplify doesn’t find a matching user, the Person/Organization will be created without an owner.

Prospect Search

Zaplify synchronizes results from prospect searches to Pipedrive, to check if a prospect/company in the results already exists in Pipedrive. If a prospect/company exists, it will have a black circle with a Pipedrive logo next to its name. If a prospect/company doesn't exist, it will have a grey Pipedrive logo next to its name.

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