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Customize Your Gift Campaign

A complete guide to customizing your campaign's visual identity and messaging using Snappy Assistant, custom branding, and personalized content.

Customizing the Recipient Experience

You can personalize every stage of the gifting journey—from the initial email to the digital "unboxing" moment—via the Gift Design section in your campaign setup.

The Digital Unwrapping

This is the animation that plays when a recipient clicks "Get My Gift."

  • Themes: Select from a catalog of occasions (e.g., Birthday, Appreciation, Holidays).

  • Brand Colors (Elevated & Enterprise Only): You can replace standard theme colors with your brand's specific HEX Codes (e.g., #FF5733) to ensure the unboxing experience matches your corporate identity.

The Greeting Card

Displayed immediately after the gift is revealed.

  • Visuals: Add a cover banner and your logo.

  • Media: Embed a personal image or upload a Video Message (.mov or .mp4) for a human touch.

The Notification Email

This is the first thing recipients see.

  • Header: Upload your company logo.

  • Text: Customize the subject line, salutation, and body message.

  • Footer: Add a custom image or animated GIF.

Merge Tags

Personalize bulk campaigns automatically by using Merge Tags in your text fields. Type @ to see available options.

  • @firstname → "Sarah"

  • @companyname → "Acme Corp"

  • @years → "5" (Great for anniversaries)


Snappy's Gifting Assistant

Don't want to start from scratch? Use our Assistant on your dashboard homepage to build a full campaign in seconds.

  1. Prompt: Describe your need (e.g., "Holiday gift for remote employees, $50 budget").

  2. Generate: The Assistant creates a custom collection, writes the email/greeting, and selects a reveal theme.

  3. Refine: You can chat with the Assistant to adjust specific elements (e.g., "Make the message funnier").

    • Note: Essential plans are limited to 20 credits per week.

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