1. Customizing the Recipient Experience
You can personalize every stage of the gifting journey—from the initial email to the digital "unboxing" moment—via the Personalize tab in your campaign setup.
The Notification Email 📧
This is the first thing recipients see.
Header: Upload your company logo.
Text: Customize the subject line, salutation, and body message.
Footer: Add a custom image or animated GIF.
The Digital Unwrapping 🎁
This is the animation that plays when a recipient clicks "Get My Gift."
Themes: Select from a catalog of occasions (e.g., Birthday, Appreciation, Holidays).
Brand Colors (Elevated & Enterprise Only): You can replace standard theme colors with your brand's specific HEX Codes (e.g.,
#FF5733) to ensure the unboxing experience matches your corporate identity.
The Greeting Card 💌
Displayed immediately after the gift is revealed.
Visuals: Add a cover banner and your logo.
Media: Embed a personal image or upload a Video Message (
.movor.mp4) for a human touch.
2. Advanced Tools & Content Generation
Snappy's AI Gifting Assistant
Don't want to start from scratch? Use the AI Assistant on your dashboard homepage to build a full campaign in seconds.
Prompt: Describe your need (e.g., "Holiday gift for remote employees, $50 budget").
Generate: The AI creates a custom collection, writes the email/greeting, and selects a reveal theme.
Refine: You can chat with the AI to adjust specific elements (e.g., "Make the message funnier").
Note: Essential plans are limited to 20 AI credits per week.
Merge Tags
Personalize bulk campaigns automatically by using Merge Tags in your text fields. Type @ to see available options.
@firstname→ "Sarah"@companyname→ "Acme Corp"@years→ "5" (Great for anniversaries)
3. Curating Custom Collections (BYOC)
Elevated and Enterprise users can build 100% custom collections rather than using pre-set lists.
Create: Go to the Collections tab and click "Create Collection."
Define: Set a name, budget range, and region.
Curate: Browse the catalog and click to add items (Recommended: 10-15 items for variety; Max: 80).
Mix & Match: You can combine branded company swag with standard marketplace items in a single collection.
4. Communication Templates
Struggling with what to say? Here are a few templates for common occasions:
🌟 Employee Appreciation
Subject: You are appreciated!
Body: Thank you for all of your incredible contributions! You get things done, and you make it fun. Please click below to reveal and claim your gift from [Company Name].
🎂 Birthday
Subject: Happy Birthday, @FirstName!
Body: It’s your special day! Wishing you a year filled with joy and success. Please enjoy a gift from [Company Name] as part of your celebration!
👋 New Hire Welcome
Subject: Welcome to the team, @FirstName!
Body: We are thrilled to have you here! As a token of our excitement and to help you get started, please enjoy a Welcome Gift. We can't wait to see what you achieve.