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What is a Gift Campaign?

Campaigns save your preferences, including budget, product collection, branding, message, and settings.

Save time and streamline your gifting program by choosing the campaign structure that fits your goals. Whether you are delivering real-time praise, scheduling a holiday launch, or automating milestones, Snappy offers three distinct campaign types.

Overview of Campaign Types

Campaign Type

Primary Function

Best Used For

Key Advantage

One-Time

Instant or ongoing individual appreciation.

Employee of the Month, project wins, prospect/client gifting, personal life events, spontaneous praise.

Exclusive: One-time gifts are the only option that allows you to create shareable gift links or unique printable codes.

Scheduled Gifts

Bulk sends delivered on a predetermined date.

Holiday gifting, seasonal campaigns, company-wide celebrations, other one-time events.

Set it up in advance; gifts launch automatically on your target date.

Automated Gifts

Hands-off recognition for recurring employee milestones.

Work anniversaries, employee birthdays, new hire onboarding.

Syncs recipient dates so milestones are never missed.

How Campaigns Work

Think of a Campaign as a saved template. Every campaign stores your core preferences:

  • Budget & Collection: Your selected spend limit and curated gift options.

  • Branding & Messaging: Your customized digital card themes and greeting.

  • Settings: Expiration timelines and delivery rules.

Pro-Tip: You can build a new campaign from scratch for every occasion, or reuse existing campaign settings throughout the year to send gifts in just a few clicks.

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