We're excited to announce our new feature: Auto-Renew Campaigns. This addition is designed to help you maintain campaign momentum, avoid performance disruptions, and seamlessly continue benefiting from your campaign’s optimization.
What is Auto-Renew?
When you create a new campaign, it will now automatically renew by default, ensuring continuous, uninterrupted advertising.
✅ Automatic Renewal: At the end of its initial run, your campaign automatically restarts.
✅ Consistent Budget & Duration: The renewed campaign keeps the same daily budget and duration as originally set.
✅ Full Control: You can disable Auto-Renew at any time before the campaign ends.
Why Use Auto-Renew?
Platforms like Meta (Facebook/Instagram) have a learning phase where campaigns gradually optimize their targeting and ad creatives to deliver better results over time. By automatically renewing your campaigns, you avoid losing the valuable optimization that occurs during this phase.
Maintain Optimization: Continuous campaigns leverage learning and deliver increasingly better results.
Prevent Performance Drop: Avoid the typical performance dip that can happen when restarting campaigns from scratch.
Example Scenario
Imagine running a 14-day campaign at $15/day. At the end of 14 days, Auto-Renew automatically kicks in, restarting the campaign for another 14 days at the same daily budget, unless you've manually disabled the feature.
Best Practices for Auto-Renew
To maximize the effectiveness of your campaigns:
Let Effective Campaigns Run: If your campaign shows positive results, let it continue uninterrupted.
Adjust as Needed: Disable Auto-Renew whenever your campaign goals or budget requirements change.
Auto-Renew gives you both convenience and control, enabling campaigns to run efficiently without additional manual oversight. Enjoy seamless, optimized performance from your campaigns with this new feature!