Soundlink now gives you more control over your creatives, including the option to choose the ones you want to use. You can also use our Do It For Me option if you want Soundlink to handle creative selection for you.
Why Results May Vary
When you choose your own creatives, performance can vary.
Soundlink has access to a large creative library, and only a small number of creatives are usually used in a campaign. With Do It For Me, our system selects from those options based on what is most likely to perform best.
If you manually choose creatives instead, those selections may not have been tested as broadly as the ones our system would normally prioritize. That means they may match your song or branding better, but they may not always deliver the same results.
What This Means for Your Campaign
Choosing your own creatives gives you more control over how your campaign looks.
Using Do It For Me gives you a more performance-focused setup, where Soundlink handles the selection for you.
Neither option is wrong, it just depends on what matters more for your campaign:
more creative control
or a more automated, optimization-first approach
What If I Want More Control?
If brand fit is important to you, choosing your own creatives may be the better option.
If your main goal is to let the system handle creative decisions for performance, Do It For Me is usually the better choice.