How to Adjust Targeting
Go to your campaign dashboard
Open the “Countries” section
Enable or disable tier options based on your preferences and campaign performance
When a tier is disabled, all countries within that tier stop receiving budget, effectively pausing campaign activity for those countries.
You can narrow your focus to the best-performing tier or tiers, but at least one tier must remain active for your campaign to run.
The algorithm dynamically optimizes spend within active tiers, allocating more budget to the best-performing countries while continuing to test others for balanced performance.
If a tier is turned off, the campaign stops targeting all countries in that group, allowing you to focus resources on active tiers.
When to Adjust Tiers
Focus on specific markets or audiences
Test performance across different regions
Align your distribution with your campaign goals
For example, turning off the "Low Tier" stops all campaign activity for those countries, enabling resource focus on higher-performing tiers.
This gives you more flexibility to fine-tune your targeting while keeping your campaign active and optimized.
The system ensures balanced performance by testing multiple countries within the active tier while prioritizing those with strong metrics.