Your campaign dashboard gives you everything you need to understand how your music is performing — in real time. Here's a full breakdown of every section, what it shows, and how to use it.
The campaign header
At the top of every campaign you'll find:
Status badge — Live, Ended, or Stopped
Date range and budget — total budget and how much has been spent
Auto tune toggle — when on, Soundlink automatically optimises your ad creatives and targeting as the campaign runs. Leave this on for best results unless you're running Full Control
Campaign lifecycle bar — shows exactly where your campaign is in its journey: Start → Optimizing Ads → Learning phase → Growing your reach → Ended. This helps you set realistic expectations — it's normal to see low numbers in the first 24–48 hours while Meta is still learning
Trends tab
The default view. Shows your top-line metrics over time as a chart, so you can see momentum at a glance.
Ad Clicks — how many people tapped your ad
Followers — new Spotify followers from this campaign
Super listeners — users who authenticated their Spotify account and meaningfully engaged with your music. These are your real fans
Super streams — full, engaged plays of your track (not 3-second bounces)
S/L (Streams per Listener) — how often listeners come back. Anything above 1.0 means people are replaying your track
Use the All time / date range selector in the top right to zoom in on specific periods. Toggle Show costs to overlay your daily spend on the same chart — useful for spotting when budget and performance are in or out of sync.
Overview tab
A clean snapshot of your campaign's total results alongside a Catalog engagement table. The table shows which tracks in your library are getting streams and followers as a result of this campaign — helpful if you're promoting a playlist and want to see which songs are resonating most.
Quick read on the numbers:
Low clicks but high impressions → your ad creative may need a stronger hook
High clicks but no followers or streams → the landing page or song preview isn't converting
S/L above 1.0 → strong replay value; use this to pitch to playlist curators
Countries tab
Shows your results broken down by country — impressions, clicks, followers, and streams per region. Use this to identify where your music is resonating and where it isn't.
Not all streams are equal. A market with fewer impressions but higher S/L is more valuable than a market with thousands of impressions and zero streams. Lean into the countries where you're converting.
To toggle specific countries on or off: see [Ads] How to Control Your Campaign Tiers →
Growth tab
Shows longer-term growth insights tied to this campaign — audience growth trends over time beyond the campaign window. This tab is newer and may show "No Data Available" while Soundlink is collecting enough data to generate meaningful insights. Check back a few days after launch.
Activity logs tab
A detailed log of every automated action Soundlink and Meta have taken on your campaign. Each entry shows:
Time — when the action occurred
Type — what kind of event it was (budget change, creative rotation, tier update, etc.)
Action — what was done
Tier — which geographic tier was affected
Signal / Details — the data signal or reason that triggered the action
This is useful for understanding why your campaign behaved a certain way on a specific day — for example, why spend shifted to a different country or why a creative was rotated out.
How to actually use these reports
Don't judge too early — the Learning phase typically runs for the first 3–7 days. Results before that are directional, not final
Watch S/L, not just streams — a high S/L means genuine fans; a low S/L means people are streaming once and not coming back
Use Countries to reallocate — if one tier is burning budget with no conversions, turn it off and push that spend to higher-performing regions
Use Activity logs when something looks off — if you see an unexpected spend spike or a creative change you didn't make, Activity logs will show you exactly what happened and why