The Model Context Protocol (MCP) system at AdUp makes it easy to connect your Google Analytics data directly to your dashboard — enabling real-time tracking, deeper insights, and smoother performance analysis. By integrating Google Analytics via MCP, you unlock powerful metrics that support AI-powered optimization across your entire funnel. This manual walks you through the steps to connect your Google Analytics Data API to AdUp using MCP.
Step 1: Access the MCP Integration Dashboard
Log in to your AdUp Dashboard.
Go to:
Data Integration (MCP) > Explore MCP Servers
Step 2: Generate Google Analytics Credentials
Follow these instructions to create the necessary credentials via Google Cloud Console:
🔹 1. Set up a Google Cloud Project
Go to Google Cloud Console
Click on "Choose a project" > "New Project"
Name your project, then click Create
🔹 2. Enable the Google Analytics Data API
Navigate to API Library
Search for "Google Analytics Data API"
Click Enable
🔹 3. Create and Configure a Service Account
Go to IAM & Admin > Service Accounts
Click "Create Service Account"
Give it a name, click Create and Continue
Assign the role: Viewer
Click Done
🔹 4. Generate the Private Key (JSON)
Go to your service account > Keys tab
Click Add Key > Create new key
Choose JSON format, then click Create
This downloads your key file (save it securely!)
Step 3: Grant Access to Your GA4 Property
Open Google Analytics
Go to Admin
Under Property, click Property Access Management
Click + → Add User
Enter the Service Account Email from Google Cloud (e.g., gachat@your-project.iam.gserviceaccount.com)
Assign Viewer role
Click Add
✅ Also note your GA Property ID from Property Settings (e.g., 312345678)
Step 4: Connect to AdUp MCP
Go back to your AdUp Dashboard
Click on the Google Analytics box as shown below:
A popup will appear like this:
Enter the following fields:
Google Client Email → Paste your service account email
Google Private Key → Paste from the JSON file (keep it safe)
GA Property ID → From Google Analytics Admin
Toggle the Status switch ON
Click Update MCP ✅
Step 5: You're Connected!
Once the integration is successful, the GA card will show:
🟢 Connected: Click to manage connection
You can now:
🗑️ Delete MCP
🔄 Update Credentials
🚦 Toggle Tracking On/Off
🧠 Tips & Reminders
Make sure your JSON key and property ID are always up-to-date
You can regenerate keys anytime from Google Cloud if needed
If stuck, contact support from us anytime or refer to Google Analytics Developer Docs