With AdUp’s Model Context Protocol (MCP) system, you can seamlessly connect your HubSpot CRM and marketing platform to unlock full-funnel visibility, automate insights, and supercharge performance tracking. This guide shows you how to quickly integrate HubSpot with your AdUp dashboard for smarter analytics and AI-driven optimization.
Step 1: Access the MCP Integration Dashboard
Log in to your AdUp Dashboard.
Navigate to:
Data Integration (MCP) > Explore MCP Servers
Click on:
🟢 HubSpot: Click to manage connection
Step 2: Connect HubSpot
When you click the HubSpot card, a popup will appear titled:
“Manage HubSpot MCP Connection”
You’ll see a single required field:
🔐 HubSpot Access Token
Paste your token here, toggle the Status switch ON, and click Update MCP ✅
🛠️ How to Get Your HubSpot Access Token
Here’s how to generate your Private App Access Token in HubSpot:
Log in to your HubSpot account
In the top-right menu, click the Settings ⚙️ icon
On the left sidebar, navigate to:
Integrations > Private Apps
Click “Create a private app”
Enter an App Name (e.g., AdUp MCP Integration) and optional description
Under Scopes/Permissions, grant:CRM (contacts, deals)Analytics (if needed)Any other data you want AdUp to access
Click Create App
Copy the generated Access Token shown on-screen
⚠️ Important: Tokens are only shown once. Copy and store it safely — and treat it like a password.
Step 3: Finalize the Connection
Return to the AdUp popup:
Paste your HubSpot Access Token
Toggle the Status switch ON
Click Update MCP
Your HubSpot integration is now live!
Step 4: Manage the Connection
Once connected, the HubSpot card in the dashboard will show:
🟢 Connected: Click to manage connection
You can now:
🔄 Update the token
🗑️ Delete the connection
🚦 Enable/Disable the connection anytime
🧠 Tips & Reminders
Ensure you enable the right scopes in the private app for full access
Treat the token as sensitive info — don’t share it publicly
You can regenerate tokens or manage access from your HubSpot settings anytime