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Requirements for Landing/Pre-landing Pages for Native Campaigns
Requirements for Landing/Pre-landing Pages for Native Campaigns
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Written by AdProfex
Updated over a week ago

General rules

  1. It is prohibited to sell dubious goods on behalf of major brands.

  2. Prohibited for SITES and SHOWCASE for the topic “EARNINGS”, politicians, presidents, mention of famous brands (Gazprom, Lukoil, Sberbank, VTB, etc.) Imitation of affiliation with state companies (GazRusi, NefteGaz) is prohibited. Acceptable (GazInvest, ZolotoInvest) and imitation in images of natural resource production (gas, oil rigs).

  3. Pornographic materials are prohibited on the sites.

  4. Prohibited any mention of state structures/bodies/programs, state flags, state employees, legislative initiatives, regulations, national holidays, any mention of political figures (including deceased ones) because this is a violation of the law
    It is prohibited to use anywhere on pre-landing pages, as well as in videos, any mention of:

    • earnings from government;

    • earnings on national property.

And other word forms reflecting this idea.
It is prohibited to make money on behalf of famous media personalities and any associations or hints that the advertised system is in any way connected with famous personalities (ownership, implementation, campaigning in the first person)​.

Fro the source "Showcase"

The same requirements apply as for “News“, “Product“ but more loyal.

  1. News ads rated NC-17 from AdProfex, correspond to rated R.

  2. Ads with Back Button are prohibited on SSP Vitrina.

  3. !!!!!!!Ads with Back Button are acceptable with a transition to the landing page without looping (example) .

  4. Any scripts that lead to the substitution of our showcase are prohibited to use

  5. It is acceptable to use adult landing/pre-landing pages (this does not apply to ad images).

  6. Creatives with a hint of statehood, using state flags, national symbols, state structures, state employees, legislative initiatives, legal acts, national holidays and etc., including in teaser texts and pre-landing/landing pages.

For the source "Sites"

  1. Creatives with a hint of statehood, using state flags, national symbols, state structures, state employees, legislative initiatives, legal acts, national holidays and etc., including in teaser texts and pre-landing/landing pages.

  2. the topic “EARNINGS” for SITES is prohibited.

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