What is retargeting?
Retargeting is an advertising tool that allows you to collect and save an audience of users who have converted or clicked on your ad. The collected audiences can be used for other advertising campaigns.
Let's say you have an advertising campaign that has been successfully launched and you have already got clicks and conversions. You may have an idea: "Why not to launch one more campaign and reach the audience that has already shown interest in the ad, for example by clicking on it?" To do this, use the audiences collected for retargeting.
This tool allows you to target your advertising campaigns exclusively to a pre-selected audience for those users, who have already shown interest and are ready to convert or those who have already converted.
By using this tool you get the following advantages.
The ability to display ads to the audiences who have already shown interest. For example, those who have already interacted with your ads, seen or clicked on them but haven't converted. Collect such audience, create more compelling ad and offer a unique bonus to increase conversions.
The ability to exclude the audiences who have already converted or clicked. This will allow you to attract new unique users without wasting budget on repeated ad displays.
For what purposes can this tool be used?
1. You have collected the audience who has already clicked but without conversions in native advertising campaign, but the collected audience can be used for a push-campaign and catch up with the user through push notifications about an additional discount.
2. For example, if you have an audience that successfully convert in a particular area. The user has registered for the game "ships"? Why not to try a new online game ?
3. You can also consider related areas. If the audience converts efficiently on VPN apps, then these users may often install antivirus software as well.
4. The gambling case can be easily scaled to any area where deposit is required. If there is a registration, motivate the user with bonuses and special offers to make him see the benefits and make a payment.
5. In e-commerce if the user has already made an order, why not to offer him to make one more?
How to set up retargeting?
This tool can be found in the advertising campaign settings or while creating an advertising campaign.
In one campaign you can collect maximum 2 audiences: one by clicks, one by conversions, and you can use an unlimited number of audiences in targeting.
To collect users who clicked, you just need to create an audience or select existing ones. Collection will start automatically.
To collect users who converted, it is required to set up Postback transmission. To do this, create a new audience.
To create an audience enter the name and retention period of users in the audience list.
After creating an audience, move on to setting up.
Select the tracker you work with.
Copy the Postback URL in your tracker according to the instruction.
Collecting an audience for retargeting works for both Push and Native campaigns.
Note
Having a collected audience, for example from a push campaign, it can be used for a native campaign.
Audiences are stored for 90 days by default, with a maximum of 180 days.
In order to be able to use the collected audience, it is necessary that the number of users in the segment be at least 1000. You can check the audience capacity and change audience settings centrally on the “Audiences” page.
