Into the Aether - 6 October 2025

TL;DR

1. What's new: complete control over your source inclusions.

2. Inspiration: use Aether to activate your NPS in three easy steps.

3. Coming Soon: Rolling Updates going live for all customers.

You can now select a specific subset of your source files, and exclude all other sources, when creating an output.

This gives you precise control over the relevance of documents used and prevents unrelated files from influencing the result. Read more..

Hover over a slide in the document preview screen to see options for editing that slide in the top right corner. Click ‘refresh’ (the round arrow icon) if you are unhappy with the layout of a slide; Aether will regenerate the slide, often in layout better suited to the content size.

We've also been working on making the platform more powerful and intuitive. Here are some of the key improvements:

Gathering insights from a NPS program shouldn’t mean hours of rework every month. With Aether customers upload scores and verbatims, combine them with wider market context, and generate a polished report in minutes. Tailor insights for different teams, keep them updated with each new data drop, and spend more time acting on feedback instead of formatting slides.

​Check out the full video and get in touch to see how we can apply ‘Rolling Updates’ to your repeatable presentations.

Following a month of selected testing with live customer briefs, we’re almost ready to switch on Rolling Update capabilities for all Aether accounts. Get ready by reading more about how to use Aether’s Rolling Update.

We’re thrilled to be featured in Module 8 of the first AI-Ready for Marketers course run by the Australian Centre for AI in Marketing. Aether’s marketing-first design ensures we are part of the ecosystem of platforms and systems enhancing every stage of marketing: from strategy and insights, to measurement and workflow.