GDPR compliance doesn't have to be complicated. Alia includes everything you need to collect proper consent, respect user privacy choices, and stay compliant with EU regulations. This guide shows you how to configure each feature correctly.
Why GDPR compliance matters for your business
The General Data Protection Regulation (GDPR) requires explicit consent for data collection and processing from EU visitors. Non-compliance can result in fines up to 4% of annual revenue or €20 million. More importantly, GDPR compliance builds customer trust and can actually improve conversion rates by demonstrating transparency.
While Alia provides powerful tools to support your GDPR compliance efforts, the responsibility for proper configuration and legal compliance ultimately rests with you as the merchant. We recommend consulting with legal counsel to ensure your specific implementation meets all regulatory requirements.
Alia's GDPR compliance toolkit
EU geolocation targeting
Use our geolocation targeting rules to create a campaign specifically for EU customers. To use this:
Go to a campaign and click "Edit targeting"
Add an "In countries" targeting rule
In the list of countries add "All EU countries"
Consent checkboxes
Add GDPR compliant consent checkboxes to any form with zero coding required. To set it up:
Open any popup in Alia
Add the "Consent checkbox" to any form
Customize the consent language to match your privacy policy. You can add links to your privacy policy & terms inside the text editor.
Suppress popup based on cookie consent
Automatically hide popups and promotional content for users who haven't consented, powered by Shopify's Customer Privacy API. To enable this:
Go to a campaign and click "Edit targeting"
Add a "Cookie consent allowed" targeting rule
In the dropdown, choose which types of consent need to be allowed for the campaign to show. The default is Marketing (only marketing consent needs to be given for the campaign to show).
Disable analytics tracking
You can disable all analytics tracking using our Javascript SDK. Use this code snippet to disable analytics tracking:
window.alia = (window.alia || []);
window.alia.push({
type: "disableAnalyticsTracking",
});
Ready to get started?
Setting up GDPR compliance with Alia takes just minutes, not months. Our intuitive dashboard guides you through each step, and our support team is standing by to help ensure your configuration meets your specific needs.
Questions about implementation? Our privacy compliance specialists are here to help you navigate the setup process and optimize your configuration for both compliance and conversion.
Disclaimer: This guide provides information about Alia's privacy features but does not constitute legal advice. Merchants are responsible for ensuring their specific implementation complies with applicable privacy laws. We recommend consulting with qualified legal counsel for compliance guidance tailored to your business.