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Shopify Customer Tags: How Alia Tags Customers and Quiz Answers

How Alia sends survey and Mini Quiz answers to Shopify as customer tags, the Tag customers setting, and how to remove or limit tags.

Written by Joel Pednaud

If you're wondering whether Alia sends survey or Mini Quiz answers to Shopify, how Alia tags customers in Shopify, or how to control or remove those tags, this article explains how Shopify customer tagging works.


Are survey and Mini Quiz answers sent to Shopify as customer tags?

Yes. Survey and Mini Quiz answers are sent to Shopify as customer tags.

For example, if a visitor selects "Residential" in a Mini Quiz, a corresponding tag is applied to their Shopify customer record.

This happens in addition to the data Alia passes to your email or SMS platform. Answers are sent to Shopify as customer tags and to your marketing integration as subscriber properties at the same time. These are two separate destinations, not alternatives to each other.


Is the popup name sent to Shopify?

Yes. Alia passes the popup name to Shopify in addition to survey and Mini Quiz answers.

This can be useful for distinguishing which popup a customer signed up through, for example when running a test and needing to tell one variant's signups apart from another's.


The Tag customers setting

Shopify customer tagging is controlled by the Tag customers setting in your Shopify integration.

  • This setting is enabled by default.

  • As long as it remains enabled, Alia sends tags to Shopify, including tags generated from survey and Mini Quiz answers.

  • The only circumstance in which quiz answers are not sent to Shopify as tags is when this setting has been disabled.


Removing or limiting tags

Disabling Tag customers removes all tags that Alia sends to Shopify moving forward. This includes tags generated from Mini Quiz and survey responses.

There is no way to selectively keep some Alia tags while removing others through this setting. It applies to everything Alia tags, or nothing.

If you want to keep specific tags and remove others, manage those tags directly in Shopify.


What about Shopify Customer Metafields?

Alia cannot write quiz answers or other popup data to Shopify Customer Metafields. Metafields are not currently supported.

Customer tags and Customer Metafields are different Shopify features. Quiz answers are supported for tags, not for metafields.


Order tags

Alia also applies tags to orders. Automatic order tagging can be disabled or modified directly in the Shopify integration settings, and does not require custom work. Order tags are configured separately from the customer tagging described above.

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