Asklayer's popup surveys (Site widget mode) can target specific pages, products, categories, and more using URL rules.
Common configuration examples
What you want to do | How to configure it |
Show on every page | Leave all rules blank. |
Show only on the homepage | "Show on these pages" → Match type: URL Equals → Match text: https://mysite.com/ |
Show everywhere except the cart and checkout pages | Add two rules under "Don't show on these pages": Match type: URL Contains → Match text: |
Show on every page within a specific category | "Show on these pages" → Match type: URL starts with → Match text: https://mysite.com/my-category/ |
Target users coming from a specific advertising campaign | "Show on these pages" → Match type: URL contains → Match text: |
Advanced information
If you set multiple exclusion rules, a page is excluded if it matches any one of them (OR logic, not AND).
Exclusion rules always take precedence over target rules.
Trailing slashes (slashes at the end of URLs) are ignored for targeting — it works whether or not the URL has one.
"URL Equals," "Starts with," and "Ends with" match the URL without the query string or hash. (Even if you include a query string or hash when setting these up, that portion is not saved.)
"URL Contains" matches the full URL, including the query string and hash.
A "query string" refers to the text following ? or &, such as ?search=mysearch or &search=mysearch. A "hash" refers to the text following #.
Advanced tip: Using the "Contains" match type, you can also target query strings — for example, on-site search terms or Google Analytics UTM parameters.