When you select a survey type during creation, the survey builder will pre-select settings for you to make setup easier. You can change the type or enable multiple types at any time later from the Delivery Channels screen.
Every survey and template is fully customizable, including unlimited questions, editable colors, and branching logic.
Survey Types
On-site widget
This is a survey that pops up on your website. You can define the specific pages you want to target, the timing at which it's triggered, and the segment of users who see it. It's commonly used for NPS scoring, gauging customer satisfaction, and conversion rate optimization on specific pages.
Post-purchase survey
This section is for Shopify merchants.
Rather than popping up, this survey is embedded directly into the post-purchase page, resulting in a higher response rate.
Exit survey
This survey appears when a visitor moves their mouse toward the browser's close button (or switches tabs on mobile), signaling they're about to leave the site. It's displayed centered with a dark overlay to grab attention and increase the response rate. You can turn off this overlay and change its position from the "Design" tab of the survey editor.
Dedicated page survey
This is a standalone survey with its own URL on the Asklayer domain, which you can share via a link or QR code. You can edit its color and design from the "Design" tab of the survey editor.
Email followup survey
This is available to Shopify merchants only.
This delivery channel sends an email to the customer a set time after purchase, containing a link to a dedicated page survey.