What Auto-Gen does
When Auto-Gen is on, Atria creates 4 new versions of your ads each cycle for a connected account. Each costs 480 credits (12 images plus AI insights), so a full cycle can use around 1,920 credits. Unused image credits are refunded automatically.
If your Brand World isn't set up yet, Auto-Gen generates from incomplete brand information. We recommend keeping it off until your Brand World is ready. See Setting up your Brand World.
Turning Auto-Gen on asks you to confirm. Each run ends with a notice showing the credits it used and a link to its settings.
Turn it off
Auto-Gen is set for each ad account, not for the whole workspace. It's currently available for Meta only.
Click Analytics in the left menu and choose the ad account.
At the top of the page, open Weekly Iteration suggestions.
Expand Your ad iterations delivered and find the Auto-Gen toggle.
Switch it off.
Click Confirm.
Auto-Gen then stops generating and using credits for that account. A generation that had already started may still be delivered.
To turn it back on, follow the same steps and confirm.
Several ad accounts
There's no single switch for all accounts. Turn it off in each account separately.
For more on credits, see Understand and manage AI credits.