How to turn off Auto Gen

When Auto-Gen is on, Atria automatically creates 4 optimised ad iterations each cycle for a connected account, and each one costs 480 credits (12 images plus AI insights) — so a full cycle can use up to around 1,920 credits if it's left running. Any image credits you don't use are refunded automatically.

That's brilliant once you're set up. But before your Brand World is built out, it'll generate from incomplete brand context — spending credits on ads that aren't really "you" yet. So our honest advice: keep it off until your Brand World is in good shape, then switch it on.

This is no longer something that happens silently, though. Turning Auto-Gen on now asks you to confirm first, and each run finishes with a notice showing the credits it used and a link to its settings — so you'll see it start and see what it cost. The advice to keep it off until your Brand World is ready still holds; it just won't catch you unawares.

Auto-Gen is set per ad account (not for your whole workspace), so you'll do this for each account you want to pause. It's currently a Meta feature.

That's it — Auto-Gen stops generating, and stops using credits, for that account. If a generation was already under way when you switched it off, that one may still be delivered.

To turn it back on later (once your Brand World is set up), follow the same steps and toggle it back on — Atria will ask you to confirm before Auto-Gen starts generating again.

There isn't a single switch for every account at once, so if you manage a few, pop into each one and turn it off individually — it only takes a moment each.

If you're ever unsure whether it's on, or you'd like a hand working out the right moment to switch it on, just shout — happy to take a look with you.