What Are Multi-Placement Ads?
A multi-placement ad contains up to 3 creative assets with different aspect ratios. Instead of creating separate ads for Feed, Stories, and Reels, Meta automatically serves the best-fitting creative for each placement.
Adding Creative Assets
Each ad can hold up to 3 creatives. Click the “+” button in the Creative Assets column to add images or videos from the Asset Library.
Tip: Choose one asset per recommended ratio (1:1, 9:16, 1.91:1) for optimal placement coverage.
Grouping into Multi-Placement Ads
In the Bulk Add workflow, navigate to Step 2: Select Creative Assets, then:
Select the creative assets you want to group.
Click “Group into multi-placement” to combine them into one ad.
Grouped assets appear under a single ad card with a “Multi placement” label.
To split a multi-placement ad back into individual ads, select the grouped ad and click the ungroup option.