You can build ads in Atria and publish them straight to Meta, across several ad sets at once. This article covers a normal launch, then what to do if one fails.
Before you start
Check your Meta connection. Launch needs the
ads_managementandbusiness_managementpermissions. If you've seen a permissions warning in Atria, fix it first. See Required Meta app permissions missing.Check your launch permissions show 2/2. Open Analytics & Launch → Launch and look at the Permissions button in the top right. If it shows 0/2 or 1/2, the launch will fail. See Launch permissions: why is my ad account showing 1/2?
Launch your ads
1. Create a launch task
Open Analytics & Launch → Launch and click Create launch task. Launch is inside Analytics & Launch. It doesn't have its own item in the left menu.
2. Open Bulk add
Inside the task, click Bulk add in the top right. The wizard has three steps: Basic setup, Select creative assets and Ad content. To set up ads one at a time instead, click + Add row.
3. Basic setup
Choose the Facebook Page the ads run from, and optionally an Instagram profile. Then choose the campaigns and ad sets. If you pick several ad sets, Atria creates the same ads in each one.
4. Select creative assets
Click Select from asset to open the Asset Library. Choose existing assets, upload from your computer, or import from Google Drive. Uploads are saved to your library.
To make a multi-placement ad, select two or three assets and click Group into multi-placement. We recommend one square (1:1), one vertical (9:16) and one horizontal (1.91:1). See Multi-placement ads.
5. Ad content
Write the primary text, headline, description and call to action, or apply an Ad Content Template to fill them in.
6. Preview
On the summary table, click Preview in the top right to see every ad in the task. Switch between Mockup and Live to check how each ad looks in different placements. See Previewing ads.
7. Launch
Click Launch all ads. You can edit any row in the summary table until you do.
8. Check the results
The Launch dashboard shows each task's status. Click View details on a task to open the Ad Details panel, which shows Status, Effective Status, Issue Info and Creative Enhancement for each ad. See Tracking results in ad detail.
If something goes wrong
A launch failed. Don't rebuild the task. Click View details, read Issue Info on the ads that failed, fix the cause, and retry from the same task. Rebuilding the task can create duplicate ads in Meta once the first attempt finishes.
It says launched, but fewer ads appear in Meta. Don't launch again, as this can create duplicates. Open Ad Details, compare Status with Effective Status for each ad, and check Issue Info for anything Meta rejected. If the numbers still don't match, send us the task and we'll look into it.
Placement rule error. Meta won't show one of your creatives in a placement you've targeted, usually because the aspect ratio doesn't fit or a multi-placement group is missing a shape. Add a creative that fits each placement (1:1, 9:16 and 1.91:1 cover most) and launch again. See Multi-placement ads.
The launch was rejected at the last step. Check the Permissions button in the top right of Launch shows 2/2.
If you're stuck, send us the launch task and your ad account ID and we'll help.