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Tracking results in ad detail

What each column in the Ad Details panel means, and how to fix ads that won't preview.

Written by India Carter

The Ad Details panel shows what Meta is doing with each ad you've launched. Open it from Analytics & Launch → Launch → View details on any launched task.

Status and Effective Status

  • Status is what you set: active, paused or archived.

  • Effective Status is what Meta is actually doing. An ad can have Status set to active and still not spend, for example because Meta is reviewing it, a campaign setting is holding it, or there's a problem with the account.

If an ad you set live isn't running, compare these two columns.

Issue Info

This column shows errors, warnings and policy problems. Click the indicator to open the Ad error panel, which explains what Meta objected to. If an ad won't spend or a launch under-delivered, check here first.

Creative Enhancement

Shows which of Meta's automatic creative enhancements are on for each ad, with a toggle for each, and when the settings were last changed. These are Meta's settings. Check them if an ad looks different from how you built it.

Preview

Click the eye icon to preview an ad as Meta shows it, and switch between placements such as Mobile Feed.

The preview needs Atria to have access to the ad's Facebook Page. This is separate from access to your ad account. If you see Grant Page Access to Preview, your data is fine but the image can't load.

To fix it, open the ad, click Edit Settings in that panel, opt in to all Pages on Meta's screen, save, and refresh. If that doesn't work after two tries, the ad probably runs from a Page you don't manage, which has to be fixed in Meta. See Page permissions in Analytics reports.

Open in Ads Manager

Click the external link icon to open the ad in Meta Ads Manager, where you can change the creative, targeting and budget.

If something here doesn't make sense, send us the ad name and account ID.

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