There is more to discover in your results than just seeing how people have responded to your questions. You can see how your results change over time, compare how different demographics have responded to your survey and look for relationships between questions. This article will explain how you can get the most out of your results dashboard.

The Results dashboard is designed to give you a quick overview of your survey results, but also to provide you with certain tools that are helpful to dive deeper into the data and discover interesting trends or patterns. There are three main pages in your dashboard:

Understanding how different groups of respondents have answered your survey and where they differ can be valuable for your business strategy. You might want to understand which social media platform would be more effective for a younger target audience, or see if there are any differences between how females and males responded to your creative test.

The analysis page makes it easy for you to dive into your results in more detail, by allowing you to split your results based on segments, demographics, answers to questions, waves and audiences.

When analysing your results, you have the option to view data in either a crosstabs (table) format or as charts. Both formats serve the same purpose, but the choice depends on your preferred visualization style. Crosstabs allow for an additional stacked variable to further split your data, offering deeper insights. Learn more about stacked crosstabs here.

Choose the variables you want to analyse next. You can create your own segments or select from various questions, demographics, and more. While you can add as many variables as you like, we recommend focusing on a few key variables to make the data more manageable and insightful.

If you choose charts, you can customize them by clicking “Edit view.” This allows you to select your chart type, choose from various colour palettes, hide answers or variables, switch axes, and more to optimize your visualization.

Additionally, there are page-level settings accessible via the options menu next to "Statistical significance." Here, you can manage the display of percentages, order your answers, and calculate percentages based on either forward answers or the total sample (only applicable when forward answers are used).

By default, statistically significant changes are highlighted on your charts. You can adjust these settings or turn off significance indicators using the Statistical significance toggle at the top right of the page.

The Trends page provides you with the opportunity to easily compare data over time. This can be useful for long-running brand trackers, pieces of market analysis or to compare a ‘before and after’ (e.g. to see the impact of a media campaign on your brand awareness).

Analysing trends over time can help you better understand the performance of your brand and the impact of media, seasonality etc. but it can also help you identify opportunities in the market that competitors may have missed.

You can get answers to questions such as:

On the Trends page, you will see the data from your latest three waves by default, but you can change this to show as many waves as you’d like. The data will be presented as charts, and you will have the same “Edit view” options as on the Analysis page to ensure the data is displayed in a way that works for you.

Note: Trends is not supported for own-audience surveys

Keep in mind that the data shown on the charts is in percentage, but it’s important to sense check that your sample sizes are large enough to make any meaningful conclusions. Of course it’s very dependent on the type of question and the objective of your research, but as a general rule we don’t advise to draw conclusions from sample sizes that are lower than 50. You can see your sample size for each answer/demographic combination by hovering over the chart.