There is more to discover in your results than just seeing how people have responded to your questions. You can see how your results change over time, compare how different demographics have responded to your survey and look for relationships between questions. This article will explain how you can get the most out of your results dashboard.

The Results dashboard is designed to give you a quick overview of your survey results, but also to provide you with certain tools that are helpful to dive deeper into the data and discover interesting trends or patterns. There are three main pages in your dashboard:

Overview

This is your main results view, where you can view the responses to your questions. There are various changes you can make to this view such as visualising your results in a grid view (side by side) to have a quicker glance through your questions or changing a single question to be displayed as a chart. You can read more about your view options.

Trends

If you have sent out your survey more than once, this page will show you the results for the different waves next to each other, so you can easily spot any trends.

Analysis

On this page you can dive deeper into your data by viewing the results split by three main demographics: age, gender and country (If you have sent out your survey to multiple countries).

The Trends page provides you with the opportunity to easily compare data over time. This can be useful for long-running brand trackers or trend reports (e.g. a media consumption tracker) or to compare a ‘before and after’ (e.g. to see the impact of a media campaign on your brand awareness).

Analysing trends over time can help you better understand the performance of your brand and the impact of media, seasonality etc. but it can also help you identify opportunities in the market that competitors may have missed.

You can get answers to questions such as:

If you have created a multi-wave survey (read more about how you can set this up), you will see the results for each wave presented next to each other on the Trends page. The default setting will be to show the results for the latest three waves, but you can change this to show as many waves as you’d like.

You’ll see your data presented in a chart, and you will be able to choose between various chart types such as line chart, column chart or stacked column chart (depending on the question type).

There are also other settings that you can apply. Click on the three dots at the top right of your chart to choose what to display on the X-axis (dates or answers), show data labels or percentage points and add a trendline.

Note: Trends is not supported for own-audience surveys

There can be significant differences between how different demographics have responded to your questions, and understanding this can be valuable for your business strategy. You might want to understand which social media platform would be more effective for a younger target audience, or see if there are any differences between how females and males responded to your creative test.

There are several ways in which you can dive into your results for a specific demographic: you can apply a demographic filter, create a custom results breakdown or dig into your new Analysis page, where you can see your results split by the main demographics: age, gender and country.

With our new Analysis page we want to make it easier than ever to compare your results for various demographics. You’ll be able to see your responses split by:

The default setting will be to show the results for the latest wave, but you can change this to show any waves you want. Just like on the Trends page you will have various settings that you can play around with to choose how to visualize your data.

At this stage you can’t make any changes to the demographics that are available on the Analysis page, if you want to create a custom comparison you can do this with the results breakdown feature.

Keep in mind that the data shown on the charts is in percentage, but it’s important to sense check that your sample sizes are large enough to make any meaningful conclusions. Of course it’s very dependent on the type of question and the objective of your research, but as a general rule we don’t advise to draw conclusions from sample sizes that are lower than 50. You can see your sample size for each answer/demographic combination by hovering over the chart.

There are various export options available to download your raw data, such as Excel, CSV and PowerPoint. For the Trends and Analysis page, you can choose for each question to either download your chart as an image or to copy your raw data to your clipboard.

Copying and pasting your data to a spreadsheet can be helpful if you want to choose a different visualisation or use your brand colours.