The Contact Profile is your central hub for managing and viewing detailed insights into an individual’s interactions, ticketing behaviour, and messaging history. It provides a complete view of a contact’s engagement with your events and campaigns over time.
How to Access a Contact Profile
Go to Audience Manager.
Click on a contact to open their Contact Profile.
This gives you access to all tabs, details, and activity for that individual.
Navigation Tabs
Located under the contact header, each tab organises a different type of data:
Overview: Summary of spend, purchases, and recent activity
Orders: Full ticket purchase history, including status, amount, and order ID
Events: Events attended or interacted with
Data Capture: Forms completed and campaigns registered
Activity: Timeline of updates, tag changes, and interactions
Orders Tab
The Orders tab provides a detailed view of a contact’s ticket purchase history:
Search Bar: Quickly locate orders by event, ticket type, or other identifiers.
Orders List Columns:
Description: Ticket type, event name, and event thumbnail
Attribution: Ticketing platform or CSV Import
Order Amount: Transaction total; refunds appear as negative values
Order ID: Unique identifier for customer support or platform queries
Status: Current order state (Completed, Refund, Cancelled)
Order Date: Date of transaction or latest status update
Contact Details Panel
Located on the right-hand side, the panel includes:
Contact Information: Name, email, phone, date of birth, gender, and location. (Editable except for first and last seen.)
Website Activity: First/last seen timestamps, site visits, and engagement longevity.
Messaging & Subscriptions: Email subscription status, messages sent, and engagement stats (open rates, CTR, etc.)
My Tags & Custom Fields: Any tags or custom fields associated with the contact
When to Use Contact Profiles
Contact profiles are especially useful when you need to:
Review a customer’s full event and purchase history
Troubleshoot subscription or messaging issues
Update contact details manually
Understand engagement at an individual level
💡 Tip: If you’re investigating why a contact did or didn’t receive a campaign, start in their profile—it’s the most complete source of information.