The Events tab is where all your events live in Audience Republic. Events can be:
Manually created
Imported via CSV
Synced directly from ticketing integrations
Events are organised into Upcoming and Past Events, accessible from the secondary navigation panel.
Filtering Events
Within each folder, you can filter by:
All Events: View all upcoming or past events, including event groups
Events: Filter to show only individual events
Groups: Filter to show only event groups
What are Event Groups?
Event Groups allow you to group multiple events together, providing a holistic view of all selected events.
Track metrics at both the individual event and group level
Easily manage multiple events and monitor performance across campaigns
Event Dashboard
Opening an event or event group brings you to the Event Dashboard, divided into several tabs:
1. Ticket Sales
A snapshot of event or group performance.
Key metrics include:
Ticket sales conversions
Total ticket sales and quantity
Ticket sales attributed to messages (Email & SMS)
💡 Tip: Use this tab for a high-level view of event performance.
2. Orders Tab
Displays all ticket orders for the event.
Columns include:
Order ID: Unique purchase identifier
Buyer Name & Contact: Email, phone, and subscription status
Ticket Type & Quantity
Order Amount & Status: Completed, Refunded, Cancelled
Order Date
💡 Tip: Use the search bar to quickly find orders by name, ticket type, or ID.
3. Data Capture Tab
Shows all Data Capture forms and campaigns linked to the event or group.
Metrics include:
Data Capture type
Page views
Total sign-ups (referrals and uplift % if Gamified)
Actions you can take:
Create a new Data Capture form for this event or group
Create Email or SMS messages
Build an Automation tied to this event or group
4. Insights Tab
Split into Event Insights and Audience Insights.
Metrics include:
Message engagement for the event or group
Top spending ticket buyers and repeat purchasers
Location breakdown (City, State, Country)
Demographics: Age, Gender
5. Messages Tab
Displays all email and SMS communications associated with the event or group.
Actions you can take:
Send a new message to attendees or registrants
View message performance (opens, clicks, engagement)
Edit scheduled messages
💡 Tip: Messages can be linked to event-specific promotions or reminders.
Additional Actions
From your Event View or Event Group page, click the Create button to:
Create a new Data Capture Form – Capture sign-ups, presales, or engagement for this event/group
Build an Email or SMS – Send targeted communications to attendees or registrants
Create an Automation – Set up automated workflows tied to this event or group
