What is the Audience Manager?
The Audience Manager is your central hub for managing all contact data in Audience Republic. It lets you import contacts, apply filters, use tags, and create dynamic segments - all designed to help you target the right fans with the right messages.
Key Features:
Import contacts via CSV or platform integrations
Filter contacts based on behaviour, location, and more
Tag fans manually or automatically
Create dynamic segments that update in real-time
Search and view fan profiles to learn what matters to them
Clean and manage your lists before launching campaigns
Import Contacts
Bring in the data you already have - fast.
You can either:
Connect platforms you already use to automatically sync your contacts, or
Upload a CSV file with your contact list
You’ll be able to:
Add contacts to a list
Map custom fields (e.g. location, genre, ticket type)
Automatically clean and format mobile numbers
Add tags to keep contacts organised from the start
Tip: Make sure your data is formatted correctly before uploading.
Filter Your Audience
Filters help you narrow your audience based on things like:
Past ticket purchases
Location (city, state, country)
Email/SMS engagement (opened, clicked, ignored)
Tags or custom fields
You can build simple or complex filters using:
AND = Must meet all selected conditions
OR = Must meet at least one condition
Filters can be used on-the-fly, or saved for reuse across campaigns, reports, or ads.
Create Segments
A segment is a saved group of contacts based on filter criteria.
Unlike filters, segments are dynamic - meaning they automatically update as fans meet your criteria.
Example: Create a segment called "Past Buyers" for anyone who bought tickets before today. As new people buy tickets, they’ll automatically be added to this group.
Use segments in:
Campaigns (email/SMS)
Reports and insights
Targeted ads
Add Tags
Tags are manual labels you apply to contacts. They help you organise or flag certain fans.
Common tags include:
Event names (e.g. “NYE 2024”)
Buyer types (e.g. “VIP” or “Big Spender”)
Promo groups (e.g. “Contest – April 2025”)
Genres or interests
You can add or remove tags at any time, and use them in filters or search.
Fan Profiles
Click into any contact to view their Customer Profile, including:
Name and contact info
Events they’ve attended
How much they’ve spent
Tags and segments they belong to
Email/SMS engagement history
This gives you a full view of each fan’s relationship with your brand - perfect for personalised outreach.
Common Use Cases
Here are some examples of how marketers use Audience Manager daily:
Goal | How |
Send local event invites | Filter contacts by state or city |
Target returning fans | Segment by previous ticket purchases |
Re-engage inactive users | Filter contacts who didn’t open recent emails |
Exclude buyers from promos | Filter out contacts who already purchased |
Tag contest entrants | Manually tag entrants for follow-up emails |
Why It Matters
Using the Audience Manager helps you:
Stay organised by keeping contact data clean and structured
Run smarter, more relevant campaigns
Save time with reusable filters and dynamic segments
Gain insights into your audience's preferences and behaviours
Drive higher engagement and ticket sales with targeted messaging
Still need help?
Contact us at support@audiencerepublic.com