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Managing Tickets & Pricing (Tickets V2)

Tickets V2 gives you more flexibility and control over how you sell tickets on Baluu.

Written by Ruta Jogminaite

Once you have created your listing, the next step is to create tickets and set your pricing.

Go to Listings

Select the listing you want to manage.

Open the Tickets tab.

Click add Ticket

Add name

Description (Optional)

Choose what kind of ticket? and select pricing to edit ticket

  • Standard - A fixed price ticket.

  • Tiered - Pricing changes depending on quantity booked.

    Example:

    • First 2 tickets full price £20

    • Additional tickets £15

  • Group size - Different price by group size

    Example:

    Display Price is the standard price shown on the listing page.

    1–3 tickets = £25 each

    4+ tickets = £20 each

  • Capacity-based - Ticket price increases as spaces fill up.

    Example:

    Up to 5 spot £20 price

    Remaining spots: £15

  • Bogo (buy one get one) - Customers receive discounted or free additional tickets.

  • Pay What you want - coming soon

  • Free - No payment required.

Add Specialised Pricing

Use Add Price Modification to create more advanced ticket pricing models.

In the Tickets section, click Add Price Modification to choose from the available models.

Available options include:

Early Bird Discount

Lower pricing for customers who book in advance.

This preset automatically uses the condition Booked at least X days before event, which you can customise to suit your business.

Example:

Workshop ticket = £25
Book 14+ days early = 10% off (£22.50)

You can also change the discount amount, number of days, priority, and whether it can stack with other pricing rules.

Great for:

  • Events

  • Camps

  • Seasonal workshops

  • Encouraging early bookings

Last Minute Deal

Lower pricing for customers who book close to the event start time.

This preset automatically uses the condition Booked within X hours of event, which you can customise to suit your business.

Example:

Yoga class ticket = £15
Book within 24 hours of the session = 15% off (£12.75)

You can also change the discount amount, number of hours, priority, and whether it can stack with other pricing rules.

Great for:

  • Filling last remaining spaces

  • Increasing same-day bookings

  • Reducing empty sessions

  • Maximising occupancy

Volume Discount

Lower pricing for customers who buy multiple tickets in one booking.

This preset automatically uses the condition Minimum ticket quantity, which you can customise to suit your business.

Example:

Event ticket = £20
Buy 3 or more tickets = 10% off (£18 each)

You can also change the discount amount, minimum quantity, priority, and whether it can stack with other pricing rules.

Great for:

  • Group bookings

  • Family bookings

  • Increasing basket size

  • Encouraging larger purchases

Member Discount

Offer discounted pricing to customers with specific tags, such as members, VIPs, or loyalty customers.

This preset automatically uses the condition Customer has specific tags, which you can customise to suit your business.

Tags are commonly added automatically when a customer purchases a membership on Baluu, but they can also be added manually to a customer profile.

To manually add a tag:

Go to People → Select the customer → Click Edit Customer → Add tag

Example:

Standard ticket = £20
Customer with member tag = 10% off (£18)

You can also change the discount amount, tag matching rules, priority, and whether it can stack with other pricing rules.

Great for:

  • Membership businesses

  • VIP access

  • Loyalty rewards

  • Returning customers

  • Exclusive member pricing

Peak Time Surcharge

This preset automatically uses the condition Session falls within time range, which you can customise to suit your business.

Example:

Fitness class ticket = £20
Sessions between 6:00pm and 10:00pm = 15% increase (£23)

You can also change the surcharge amount, time range, priority, and whether it can stack with other pricing rules.

Great for:

  • Peak evening sessions

  • High-demand time slots

  • Maximising revenue during busy periods

  • Premium booking times

Weekend Premium

Increase pricing for sessions that take place on selected weekend days.

This preset automatically uses the condition Session falls on specific days, with Saturday and Sunday selected by default. You can customise the days to suit your business.

Example:

Pottery class ticket = £20
Saturday and Sunday sessions = 10% increase (£22)

You can also change the surcharge amount, selected days, priority, and whether it can stack with other pricing rules.

Great for:

  • Weekend demand pricing

  • Family attractions

  • Popular classes

  • Peak booking periods

  • Maximising weekend revenue

Seasonal Premium

Increase pricing during selected seasonal or recurring date ranges each year.

This preset automatically uses the condition Session falls in a recurring yearly date range, which repeats annually. You can customise the dates to suit your business.

Example:

Santa Experience ticket = £25
Sessions from 1 December to 31 December = 20% increase (£30)

You can also change the amount, date range, priority, and whether it can stack with other pricing rules.

Great for:

  • Christmas events

  • Summer holiday activities

  • School holiday demand

  • Seasonal attractions

  • High-demand yearly periods

Custom Modification

Create your own pricing rule using any available conditions and pricing actions.

This option gives you full flexibility to build discounts or surcharges based on your business needs.

You can choose to:

  • Increase by %

  • Decrease by %

  • Increase by fixed amount

  • Decrease by fixed amount

  • Override price

You can then apply one or multiple conditions, including:

  • Minimum ticket quantity

  • Minimum number of sessions

  • Sessions within X days of each other

  • Consecutive weekly sessions

  • Booked at least X days before event

  • Booked within X hours of event

  • Session falls on specific days

  • Session falls within time range

  • Session falls within a date range

  • Session is on specific dates

  • Customer has specific tags

  • Customer has booked before

  • Customer’s first booking

  • Customer has X+ bookings in last Y days

  • Customer came from specific referral source

  • Session is under X% sold

  • Specific tickets are in the cart

  • Minimum cart spend amount

Example:

Workshop ticket = £20
Bookings made on Mondays between 6pm and 9pm = 15% off

Another example:

Family ticket = £50
If basket spend is over £100 = £10 discount

You can also combine multiple conditions using AND, create alternatives using OR, adjust priority, and choose whether the rule can stack with other pricing rules.

Great for:

  • Advanced pricing strategies

  • Promotions

  • Loyalty offers

  • Demand-based pricing

  • Highly customised booking rules


Validation Rules

Validation Rules control how tickets can be purchased.

Requires Another Ticket

Require one ticket to be purchased with another.

Example:

Child ticket requires Adult ticket.

Perfect for:

  • Family attractions

  • Events

  • Child supervision requirements

Requires Any of These Tickets

Allow a ticket only if another selected ticket exists.

Example:

VIP Add-on only available with Standard or Premium ticket.

Max Per Other Ticket

Limit quantity based on another ticket.

Example:

Maximum 2 child tickets per 1 adult ticket.

Cannot Combine With

Prevent incompatible ticket combinations.

Example:

VIP ticket cannot be purchased with Student ticket.

Min Per Order

Require minimum quantity.

Example:

Minimum 2 tickets per order.

Max Per Order

Limit total quantity.

Example:

Maximum 8 tickets per booking.

Useful for capacity control.

Buy in Multiples Of

Require customers to purchase tickets in fixed quantity multiples.

This validation rule controls how many tickets can be added to a booking and is useful when spaces must be sold in set group sizes.

Example:

If set to 4, customers can buy:

  • 4 tickets

  • 8 tickets

  • 12 tickets

Customers would not be able to buy:

  • 1 ticket

  • 2 tickets

  • 3 tickets

  • 5 tickets

Common uses:

  • Table bookings

  • Team games

  • Shared experiences

  • Family packages

  • Group seating

  • Equipment hire bundles

Available When Sold Out

Make a ticket available only after another ticket has sold out.

This validation rule is useful if you want to release extra spaces or alternative ticket types once your main ticket is no longer available.

Example:

An Overflow Ticket only appears after the Standard Ticket has sold out.

Common uses:

  • Extra capacity tickets

  • Waiting list replacements

  • Standing tickets after seated tickets sell out

  • Backup ticket options

  • Late release allocations

Session Bundle Eligibility

Use this validation rule with bundle products to require customers to select a minimum number of sessions within a chosen time period before they can purchase the ticket.

If the required number of sessions is not selected, the ticket will appear disabled during checkout.

Example:

Set minimum 4 sessions within 30 days

Customers must choose at least 4 eligible sessions within a 30-day period to unlock and purchase the bundle ticket.

Another example:

Set minimum 10 sessions within 3 months

Customers must select 10 sessions within that time window before checkout is allowed.

Common uses:

  • Class packs

  • Multi-session courses

  • Holiday camp bundles

  • Fitness memberships

  • Lesson packages

  • Recurring programme bookings

Priority

When multiple rules could apply, priority controls which one is evaluated first.

Higher numbers usually take precedence.

Example:

  • Member Discount priority 102

  • Early Bird priority 101

Member pricing would apply first.

Stackable With Other Discounts

Enable this setting if multiple rules should apply together.

Example:

Member discount 10%
Early Bird discount 10%

If stackable is enabled, both can apply.

If disabled, only one rule applies.

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