Once you have created your listing, the next step is to create tickets and set your pricing.
Go to Listings
Select the listing you want to manage.
Open the Tickets tab.
Click add Ticket
Add name
Description (Optional)
Choose what kind of ticket? and select pricing to edit ticket
Standard - A fixed price ticket.
Tiered - Pricing changes depending on quantity booked.
Example:
First 2 tickets full price £20
Additional tickets £15
Group size - Different price by group size
Example:
Display Price is the standard price shown on the listing page.
1–3 tickets = £25 each
4+ tickets = £20 each
Capacity-based - Ticket price increases as spaces fill up.
Example:
Up to 5 spot £20 price
Remaining spots: £15
Bogo (buy one get one) - Customers receive discounted or free additional tickets.
Pay What you want - coming soon
Free - No payment required.
Add Specialised Pricing
Use Add Price Modification to create more advanced ticket pricing models.
In the Tickets section, click Add Price Modification to choose from the available models.
Available options include:
Early Bird Discount
Lower pricing for customers who book in advance.
This preset automatically uses the condition Booked at least X days before event, which you can customise to suit your business.
Example:
Workshop ticket = £25
Book 14+ days early = 10% off (£22.50)
You can also change the discount amount, number of days, priority, and whether it can stack with other pricing rules.
Great for:
Events
Camps
Seasonal workshops
Encouraging early bookings
Last Minute Deal
Lower pricing for customers who book close to the event start time.
This preset automatically uses the condition Booked within X hours of event, which you can customise to suit your business.
Example:
Yoga class ticket = £15
Book within 24 hours of the session = 15% off (£12.75)
You can also change the discount amount, number of hours, priority, and whether it can stack with other pricing rules.
Great for:
Filling last remaining spaces
Increasing same-day bookings
Reducing empty sessions
Maximising occupancy
Volume Discount
Lower pricing for customers who buy multiple tickets in one booking.
This preset automatically uses the condition Minimum ticket quantity, which you can customise to suit your business.
Example:
Event ticket = £20
Buy 3 or more tickets = 10% off (£18 each)
You can also change the discount amount, minimum quantity, priority, and whether it can stack with other pricing rules.
Great for:
Group bookings
Family bookings
Increasing basket size
Encouraging larger purchases
Member Discount
Offer discounted pricing to customers with specific tags, such as members, VIPs, or loyalty customers.
This preset automatically uses the condition Customer has specific tags, which you can customise to suit your business.
Tags are commonly added automatically when a customer purchases a membership on Baluu, but they can also be added manually to a customer profile.
To manually add a tag:
Go to People → Select the customer → Click Edit Customer → Add tag
Example:
Standard ticket = £20
Customer with member tag = 10% off (£18)
You can also change the discount amount, tag matching rules, priority, and whether it can stack with other pricing rules.
Great for:
Membership businesses
VIP access
Loyalty rewards
Returning customers
Exclusive member pricing
Peak Time Surcharge
This preset automatically uses the condition Session falls within time range, which you can customise to suit your business.
Example:
Fitness class ticket = £20
Sessions between 6:00pm and 10:00pm = 15% increase (£23)
You can also change the surcharge amount, time range, priority, and whether it can stack with other pricing rules.
Great for:
Peak evening sessions
High-demand time slots
Maximising revenue during busy periods
Premium booking times
Weekend Premium
Increase pricing for sessions that take place on selected weekend days.
This preset automatically uses the condition Session falls on specific days, with Saturday and Sunday selected by default. You can customise the days to suit your business.
Example:
Pottery class ticket = £20
Saturday and Sunday sessions = 10% increase (£22)
You can also change the surcharge amount, selected days, priority, and whether it can stack with other pricing rules.
Great for:
Weekend demand pricing
Family attractions
Popular classes
Peak booking periods
Maximising weekend revenue
Seasonal Premium
Increase pricing during selected seasonal or recurring date ranges each year.
This preset automatically uses the condition Session falls in a recurring yearly date range, which repeats annually. You can customise the dates to suit your business.
Example:
Santa Experience ticket = £25
Sessions from 1 December to 31 December = 20% increase (£30)
You can also change the amount, date range, priority, and whether it can stack with other pricing rules.
Great for:
Christmas events
Summer holiday activities
School holiday demand
Seasonal attractions
High-demand yearly periods
Custom Modification
Create your own pricing rule using any available conditions and pricing actions.
This option gives you full flexibility to build discounts or surcharges based on your business needs.
You can choose to:
Increase by %
Decrease by %
Increase by fixed amount
Decrease by fixed amount
Override price
You can then apply one or multiple conditions, including:
Minimum ticket quantity
Minimum number of sessions
Sessions within X days of each other
Consecutive weekly sessions
Booked at least X days before event
Booked within X hours of event
Session falls on specific days
Session falls within time range
Session falls within a date range
Session is on specific dates
Customer has specific tags
Customer has booked before
Customer’s first booking
Customer has X+ bookings in last Y days
Customer came from specific referral source
Session is under X% sold
Specific tickets are in the cart
Minimum cart spend amount
Example:
Workshop ticket = £20
Bookings made on Mondays between 6pm and 9pm = 15% off
Another example:
Family ticket = £50
If basket spend is over £100 = £10 discount
You can also combine multiple conditions using AND, create alternatives using OR, adjust priority, and choose whether the rule can stack with other pricing rules.
Great for:
Advanced pricing strategies
Promotions
Loyalty offers
Demand-based pricing
Highly customised booking rules
Validation Rules
Validation Rules control how tickets can be purchased.
Requires Another Ticket
Require one ticket to be purchased with another.
Example:
Child ticket requires Adult ticket.
Perfect for:
Family attractions
Events
Child supervision requirements
Requires Any of These Tickets
Allow a ticket only if another selected ticket exists.
Example:
VIP Add-on only available with Standard or Premium ticket.
Max Per Other Ticket
Limit quantity based on another ticket.
Example:
Maximum 2 child tickets per 1 adult ticket.
Cannot Combine With
Prevent incompatible ticket combinations.
Example:
VIP ticket cannot be purchased with Student ticket.
Min Per Order
Require minimum quantity.
Example:
Minimum 2 tickets per order.
Max Per Order
Limit total quantity.
Example:
Maximum 8 tickets per booking.
Useful for capacity control.
Buy in Multiples Of
Require customers to purchase tickets in fixed quantity multiples.
This validation rule controls how many tickets can be added to a booking and is useful when spaces must be sold in set group sizes.
Example:
If set to 4, customers can buy:
4 tickets
8 tickets
12 tickets
Customers would not be able to buy:
1 ticket
2 tickets
3 tickets
5 tickets
Common uses:
Table bookings
Team games
Shared experiences
Family packages
Group seating
Equipment hire bundles
Available When Sold Out
Make a ticket available only after another ticket has sold out.
This validation rule is useful if you want to release extra spaces or alternative ticket types once your main ticket is no longer available.
Example:
An Overflow Ticket only appears after the Standard Ticket has sold out.
Common uses:
Extra capacity tickets
Waiting list replacements
Standing tickets after seated tickets sell out
Backup ticket options
Late release allocations
Session Bundle Eligibility
Use this validation rule with bundle products to require customers to select a minimum number of sessions within a chosen time period before they can purchase the ticket.
If the required number of sessions is not selected, the ticket will appear disabled during checkout.
Example:
Set minimum 4 sessions within 30 days
Customers must choose at least 4 eligible sessions within a 30-day period to unlock and purchase the bundle ticket.
Another example:
Set minimum 10 sessions within 3 months
Customers must select 10 sessions within that time window before checkout is allowed.
Common uses:
Class packs
Multi-session courses
Holiday camp bundles
Fitness memberships
Lesson packages
Recurring programme bookings
Priority
When multiple rules could apply, priority controls which one is evaluated first.
Higher numbers usually take precedence.
Example:
Member Discount priority 102
Early Bird priority 101
Member pricing would apply first.
Stackable With Other Discounts
Enable this setting if multiple rules should apply together.
Example:
Member discount 10%
Early Bird discount 10%
If stackable is enabled, both can apply.
If disabled, only one rule applies.








