Applying for a merchant account to accept credit cards does not have to be hard. That is why BirdEase Payments partnered with Forward(powered by Fiserv) to streamline this process.
Some of the inputs on our application can seem confusing to people who have never applied for a merchant account before. This article will step thru the areas that have given our customers trouble in the past.
There are four parts of your BirdEase Payments application:
Reminder: These are ESTIMATES and do not to need to be exact.
Step 1 - Company Details and Business Address
On this step, it is important that you fill the information out as accurately as possible. If you do not have all the information, you can always save the application and come back at a later date to finish it.
The most common fields people are unsure about are Ownership Type, Business Category, and Business MCC.
Ownership Type:
This is how your entity is classified with the government. If you are unsure about this it is important you find out BEFORE submitting the application.
Tax EIN
This is the EIN of the business.
This CANNOT be a a social security number.
Legal Name of Business
This is name that is filed with the state you registered the business entity.
DBA Name
Type the name that you want to display on your customers credit card statements.
Business Description
A brief description of what your organization/business does.
Business Start Date
The start date of your organization/business. This can be found with what is filed with your state.
Website
This is the website where the payments will be taken place. This would be your BirdEase site and is defaulted to your BirdEase site when the application is created.
Your BirdEase site must be published for our payment partner to review. To publish your event site check out this article.
Business Phone
The telephone of your organization/business.
Business Category
This is not the category of the actual business but the category of your BirdEase event website. This should always be set to E-commerce.
Business MCC
MCC stands for Merchant Category Code. BirdEase allows three options.
Commercial Sports, Athletic Fields, Professional Sports Club, and Sport Promoters.
Charitable and Social Service Organizations
Political Organizations
If you are NOT option 2 or 3, then option 1 (Commercial Sports, Athletic Fields, Professional Sports Club, and Sport Promoters) should be selected.
Step 2 - Volume, Product and Services Delivered in, Mode of Transactions
The section of the application is to give the banks a ROUGH ESTIMATE of what the credit card transactions will look like. It consists of three sections.
Volume
This section includes the Avg Annual Volume, Avg Ticket Amount, and High Ticket Amount. These values are defaulted to the average Charity Golf Tournament. If your event is expected to do more or less, they should be updated to reflect that.
It is important to remember that these are ESTIMATES.
Avg Annual Volume
This is the total volume expected to be processed via the merchant account for the upcoming year.
Avg Ticket Amount
This is the average amount that will be charged per transaction.
High Ticket Amount
This is the ESTIMATED highest amount that will be charged.
Products and services are delivered in
This section is to estimate the percentages from the time of credit card payment to the time of the event. BirdEase defaults these values for your convenience and do not have to changed. There are 5 buckets available to categorize the payments:
At the time of payment
1-7 days after payment
8-14 days after payment
15-30 days after payment
Over 30 days after payment
The SUM of these bucket values must equal 100.
Mode of transaction
This section is to estimate the percentage of transactions that will take place either In Person or Online. BirdEase prefills this part of the application and does not need to be changed.
Administrators/Owners
For any merchant account, banks must verify that the person who is applying for the account is a real person.
NONE of the information being collected is used for tax/credit report purposes.
If no one person owns more than 25%, anyone who has authorization to act on behalf of the organization can be the administrator/owner.
Signing and Submitting
This is the last step and requires an owner/administrator to agree to the terms and services.
After submission, if any other information is needed by our payment partner to approve your application, our Support Team will reach out to you. If nothing further is needed, you'll receive an email when your BirdEase Payments account has been activated. Once activated, you'll be able to take payments through your site.
Please note: Any requests for information must be answered within 30 days or your application may be cancelled due to lack of response.