Punch Card Distribution

Set the date range

The chart uses the date range selected in the Insights filters at the top of the page. Select a From date and a To date to define the period you want to investigate. The chart reloads automatically when you change the dates.

Filter by membership type (optional)

If you only want to see specific punch card membership types, use the Membership type filter at the top of the Insights page. Select one or more membership types from the list. Leave it blank to include all punch card membership types.

Set minimum membership duration (optional)

Use the Minimum membership duration filter to exclude members who have been enrolled for fewer than a certain number of days. This helps you focus on established members rather than brand new sign-ups.

Select a segment

In the top right corner of the chart card you will see a segment selector button. It defaults to All. Click the button to open the segment menu. All: One combined view of all punch card data — no breakdown. Gender: Splits the data by gender (e.g. Male, Female, Unspecified). Age: Splits the data by age group. When you select a segment, the chart reloads automatically. When segmenting by Gender or Age, you will see separate charts for each group, sorted alphabetically.

Read the chart

Each chart is a bar chart (also called a column chart). The horizontal axis (bottom) shows months in "MMM yyyy" format (e.g. "Jan 2026"). The vertical axis (left) shows the number of punch cards. Large numbers are abbreviated (e.g. 1,000 becomes "1k"). Each coloured bar represents a different data series (punch card type). A legend in the top right of the chart tells you which colour belongs to which series. Hover over a bar to see the exact value.

Understand the info tooltip

Next to the segment selector there is a small info icon (ℹ). Hover over it to see a reminder that all punch card membership types are included, but guest and staff memberships are not included.

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