The Pacing Dashboard helps you monitor how your active campaigns are spending their budgets over time. It provides a consolidated view of budget utilization, pacing health, and spend trends, making it easy to identify campaigns that are on track and those that may require optimization.
The Pacing Dashboard is a reporting and diagnostic tool. It does not control your campaign's pacing settings.
If you're looking to understand or configure Evenly, ASAP, or Accelerated pacing during campaign setup, see the Pacing Type Explained article.
How to access
Click Pacing from the left-hand navigation.
Use the filters at the top of the page to customize your view.
Review the dashboard widgets and campaign table.
Dashboard Overview
The pacing dashboard consists of three sections:
Pacing Health: A donut chart showing the distribution of your active ad groups by pacing status as follows. This provides a quick overview of your campaign health.
Under pacing
At risk
On track
Spend Trend: A daily spend chart for the selected date range. Hover over any point to view the exact amount spent on that day and identify spending trends over time.
Active Campaigns: A detailed table showing pacing metrics for each ad group. Use the tabs to quickly filter the table: All, Under Pacing, At Risk, and On Track.
Filtering Your Data
Use the filters at the top of the page to narrow the dashboard by:
Advertiser Name
Campaign Name
Ad Group Name
Date Range
This allows you to focus on specific campaigns or reporting periods.
Pacing Health Statuses
Status | What It Means | Common Causes |
Under Pacing | Spending significantly below the expected budget utilization. | Low bids, restrictive targeting, insufficient competitiveness, or low market demand. |
Under Pacing | Spending significantly below the expected budget utilization. | Low bids, restrictive targeting, insufficient competitiveness, or low market demand. |
On Track | Spending in line with expectations and projected to utilize the allocated budget. | No action required. |
Campaign Performance Metrics
The campaign table includes the following pacing metrics.
Metric | What It Shows |
Pacing Ratio | Percentage of expected budget utilization achieved. Lower values indicate the ad group is not winning enough auction opportunities to spend its budget. |
Daily Unspent Budget | The estimated budget expected to remain unused for the current day. |
Projected Unspent Budget | The estimated budget that may remain unspent if the current pacing trend continues. |
Budget Days Complete % | Percentage of the campaign duration that has elapsed. |
ROAS | Revenue generated divided by advertising spend. |
ROAS Goal | Target ROAS configured for the ad group. |
Ad Group Start Date | Date the ad group began serving |
How to use the Pacing Dashboard
The Pacing Dashboard helps answer common campaign management questions.
Why isn't my campaign spending?
Review:
Pacing Status
Pacing Ratio
Projected Unspent Budget
If an ad group is consistently Under Pacing, review your bids, targeting strategy, and budget allocation.
Which campaigns need attention?
Open the Under Pacing or At Risk tabs to immediately identify campaigns that may require optimization.
Is my budget likely to be fully utilized?
Review:
Projected Unspent Budget
Budget Days Complete %
Pacing Ratio
These metrics help determine whether your campaign is on pace to spend its allocated budget before the campaign ends.
Export pacing data
Open the Pacing page.
Apply any filters you want.
Click Download CSV.
The downloaded file contains the currently filtered pacing data.
Best Practices
Review the Pacing Dashboard regularly to identify under-spending early.
Prioritize ad groups marked Under Pacing or At Risk, as they may leave budget unspent.
For Under Pacing campaigns, review bid competitiveness, targeting restrictions, and budget allocation.
If campaigns consistently underspend despite healthy auction opportunities, consider lowering your ROAS goal to allow more competitive bidding.
Important: The Pacing Dashboard is most effective when used alongside Competitive Insights and the Reporting page. Together, these tools help you understand campaign visibility, budget utilization, and overall performance.
Need help?
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