The Pacing Dashboard helps you monitor how active campaigns are using their budgets over time. It provides a consolidated view of budget utilization, pacing health, and spend trends so you can identify campaigns or ad groups that may warrant further review. It is a reporting and diagnostic tool. It does not control your campaign's pacing settings.
If you're looking to understand or configure Evenly, ASAP, or Accelerated pacing during campaign setup, see the Pacing Type Explained article.
How to access
Click Pacing from the left-hand navigation.
Use the filters at the top of the page to customize your view.
Review the dashboard widgets and campaign table.
Dashboard Overview
The pacing dashboard consists of three sections:
Pacing Health: A donut chart showing the distribution of your active ad groups by pacing status as follows. This provides a quick overview of your campaign health.
Underpacing
At risk
On track
Spend Trend: A daily spend chart for the selected date range. Hover over any point to view the exact amount spent on that day and identify spending trends over time.
Active Campaigns: A detailed table showing pacing metrics for each ad group. Use the tabs to quickly filter the table: All, Underpacing, At Risk, and On Track.
Filtering your data
Use the filters at the top of the page to narrow the dashboard by:
Advertiser Name
Campaign Name
Ad Group Name
Date Range
This allows you to focus on specific campaigns or reporting periods.
What to review
Status | What It Means | Common Causes |
Underpacing | Spending significantly below expected budget utilization. | Budget, bidding, targeting, campaign status, market demand, and other setup factors that may be influencing spend. |
At Risk | Spending below the expected pace and may not fully utilize the allocated budget within the campaign period. | Monitor pacing trends and review campaign settings if under-pacing continues. |
On Track | Spending broadly in line with expected budget utilization. | Continue monitoring performance and pacing over time. |
Campaign Performance Metrics
The campaign table includes the following pacing metrics.
Metric | What It Shows |
Pacing Ratio | Percentage of expected budget utilization achieved to date. Lower values indicate that the ad group is spending below its expected pace. |
Daily Unspent Budget | The estimated budget expected to remain unused for the current day. |
Projected Unspent Budget | Estimated budget that may remain unspent if the current pacing trend continues. |
Budget Days Complete % | Percentage of the campaign duration that has elapsed. |
ROAS | Revenue generated divided by advertising spend. |
ROAS Goal | Target ROAS configured for the ad group. |
Ad Group Start Date | Date the ad group began serving |
How to use the Pacing Dashboard
The Pacing Dashboard helps answer common campaign management questions.
Why is my campaign spending below expectations?
Review:
Pacing Status
Pacing Ratio
Projected Unspent Budget
If an ad group is consistently underpacing, review factors such as budget, bidding, targeting, campaign status, and other setup conditions that may be influencing spend
Which campaigns may need further review?
Open the Underpacing or At Risk tabs to quickly identify campaigns or ad groups that may benefit from a closer review.
Is my budget likely to be fully utilized?
Review:
Projected Unspent Budget
Budget Days Complete %
Pacing Ratio
These metrics help determine whether your campaign is on pace to spend its allocated budget before the campaign ends.
Export pacing data
Open the Pacing page.
Apply any filters you want.
Click Download CSV.
The downloaded file contains the currently filtered pacing data.
Best Practices
Review the Pacing Dashboard regularly to identify under-spending early.
Prioritize ad groups marked Underpacing or At Risk, as they may leave budget unspent.
For Underpacing campaigns, review bid competitiveness, targeting restrictions, and budget allocation.
If a campaign consistently under-spends, review its ROAS goal alongside bidding, targeting, budget, and market conditions before making adjustments.
Note: The Pacing Dashboard is most useful when reviewed alongside Competitive Insights and Reporting. Together, these tools can help you understand budget utilization, visibility, and overall campaign performance from different angles.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.