Booking Holdings Sponsored Listings provides several reporting tools to help you monitor performance, identify opportunities, and take action. This article is a guide to all available tools - where to find each one, how to use it, and when it is most useful.
Tool | Where to Find It | Best Used For |
Advertiser Overview | Left navigation: Advertiser Overview | Quick snapshot of overall performance across all accounts |
Reporting | Left navigation: Reporting | Custom reports by dimension, metric, and date range |
Competitive Insights | Left navigation: Competitive Insights | Benchmarking your CPC, ROAS, and Share of Shelf vs. your market |
Pacing Dashboard | Left navigation: Pacing | Monitoring budget utilization and catching under-spending ad groups |
Advertiser Recommendations | Campaigns tab toolbar | Real-time campaign alerts with specific action steps |
Targeting Performance | Reporting page - select any targeting dimension | Identifying your best-performing audience segments |
Advertiser Overview
Where: Left navigation > Advertiser Overview
How to use: Select your time frame and currency from the dropdowns. If you manage multiple accounts, use the top-right account selector to view one or several at once. The graph shows performance over time; below it, key metrics display period-over-period trends.
When to use: Start here for a high-level health check. Best for quickly confirming whether overall spend, ROAS, and bookings are trending in the right direction before drilling deeper.
Reporting Page
Where: Left navigation > Reporting
How to use: Select a time range, apply dimensions (hotel, campaign, traveler country, device type, daily date, etc.), and filters to shape the data. Click Apply to load results. Save reports for future use, schedule them for email delivery, or download as CSV.
When to use: Use when you need granular data, to compare performance per hotel, identify which markets or devices drive the most bookings, or analyze trends over a specific period.
See Reporting: Dimensions, Filters, and Metrics for a full guide.
Competitive Insights
Where: Left navigation > Competitive Insights
How to use: Switch between market-level view (performance in a specific destination) and the advertiser-level view (your overall position across markets). Compare your CPC, ROAS, SOS, and Average Daily Spend against market benchmarks.
When to use: Use when deciding whether to raise your bid or increase your budget. If your CPC is below the market average or your Share of Shelf is low, you are likely losing auctions to competitors.
See Competitive Insights for a full guide.
Pacing Dashboard
Where: Left navigation > Pacing
How to use: Review the Pacing Health donut chart to see how many ad groups are Under Pacing, At Risk, or On Track. Use the All Active Campaigns table to identify specific ad groups that need attention. Filter by advertiser, campaign, or ad group name.
When to use: Use regularly to catch under-spending before it becomes a problem. An ad group marked Under Pacing or At Risk may have a budget, bid, or targeting issue preventing it from winning competitions.
See Pacing Dashboard for a full guide.
Advertiser Recommendations
Where: Campaigns tab > toolbar above the campaign list > Advertiser Recommendations
How to use: Review active alerts for each campaign. Each alert shows an Observation (what is happening), a Recommendation (what to do), and an Expected Outcome (what improvement to expect). Yellow alerts are early warnings; red alerts require immediate action.
When to use: Check this dashboard whenever ROAS drops unexpectedly, or campaigns are not spending as expected. The recommendations are campaign-specific and data-driven, making them the fastest starting point for optimization.
Targeting Performance
Where: Reporting page > Filters & Dimensions > select any targeting dimension (Traveler Country, Device Type, Length of Stay, Travel Window, etc.)
How to use: Add a targeting dimension to your report, even if you have not enabled any targeting on your campaigns. The platform captures performance data across audience segments automatically. Compare ROAS, bookings, and CVR across segments to identify where your best guests are coming from.
When to use: Use after 3-4 weeks of campaign activity to find your highest-performing segments. If a specific traveler country or stay length shows significantly higher ROAS, add a Boost or Multiplier for that segment in your targeting settings.
Need help?
Our team is here to help. Reach out via Live Chat 💬 in the platform, email us at booking.sponsoredlistings@koddi.com, or browse the Help Center for additional guides and resources.