Here are a list of terms in alphabetical order that you will come across while using BrandKeep.
Assets
Assets are files that are associated with a brand. Examples of assets are spreadsheets, powerpoint presentations, PDFs, images, videos, documents, etc.
Brand Card
Brand Cards are your central location in BrandKeep where you store all of a brand’s content - file & image assets, contacts, tasks - and accessible by all of your team.
Categories
Categories are used to organize assets across brand cards, as well as generally across all your brands in BrandKeep. For example, you can assign a brand asset to a category called “Order Forms” and then use the filter to view all of that brand’s order forms. But, categories can also work across all brand cards. This means that if you filter all your assets by category you can see all assets assigned the “Order Forms” category.
Contacts
Contacts are the people you communicate with at a brand, from sales reps, to credit, and support. You can assign roles to contacts and use the filter to locate all contacts that have that role, even if not on the same brand card.
KeepMail
KeepMail is a unique email address that allows files attached to an email to be sent directly into BrandKeep. Once you have enabled your KeepMail address for your store, you or anyone else can send an email with an attachment to that address and BrandKeep will place the attached asset(s) into the primary asset dashboard. If an email comes from a contact associated with a Brand Card, that asset(s) will be assigned to that Brand Card. KeepMail is available on the Base and Pro plans.
Tags
Tags are used for identifying brands by keyword making it easy to filter and locate any brands with that same keyword. For example, you may tag some brands as ‘snowsports’. Then when it’s time to order for the Fall, you can filter brands by ‘snowsports’ and view just those brands with that tag. Some tag recommendations are Apparel, Footwear, Snowsports, Camping, Hiking, Watersports, Beach,... you get the idea. Use tags that make it easy for you to view specific brands based on whatever criteria you’d like.
Tasks
As a buyer/owner in retail, storing a list of deadlines across brands is critical in receiving favorable terms and staying organized. In BrandKeep, tasks can be associated with a brand card or created as a general task. Tasks can also be classified by assigning a workspace and a priority level. Tasks can be private - only visible to the user creating it - or public for all of the team to see. Tasks are available on the Base and Pro plans.
Team Member Roles
Each role has different permissions allowing them to perform specific actions within BrandKeep.
Owner: The Owner role can do perform all actions on the site.
Editor: The Editor role can almost do everything on the site but does not have the ability to change the store's BrandKeep plan and enable a KeepMail email address.
Viewer: The Viewer role can view all dashboards, but does not have the ability to add or edit any brand cards, assets, contacts, tasks, or team members, but can download BrandKeep content.
Workspace
Workspaces are a way to classify your brand assets that represent your team/store workflow. Like categories, workspaces are ideal when applying a filter to focus on a specific workflow.
An example of a workspace could be using them to align with your seasonal buying-selling cycles, e.g., “Spring 2024”.
Workspaces are brand dependent, meaning that you can only associate a workspace to an asset that is first assigned to a brand card. However, using the same workspace naming conventions across all of your brands allows you to easily filter and view all the assets within one workspace across all your brands.