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How Email Campaigns work?

Arnaud Belinga avatar
Written by Arnaud Belinga
Updated over 8 months ago

80/20 summary - what to remember

Except A/B testing, you can do everything with the campaign section.

It's only about emails, we don't plan to add LinkedIn and Twitter automation - we don't automate it for the safety of your accounts.

πŸ’‘ Sales-Tip: use Breakcold for warm emailing campaigns instead or hyper-targeted cold emailing campaigns.

1Β°) How to create a campaign?

Got to campaigns and click on create campaign.

2Β°) How to add leads to a campaign?

In the leads section of the campaign, connect 1 or multiple lists.

if you don't know how to import leads in a list, here you go.

3Β°) How to write your email sequence?

You can start from blank or use an email template.

To use the variables, use the '/'

Make sure to respect the AI assistant score for better deliverability and reply rate.

4Β°) How to set up your campaign?

You can do it inside settings.

5Β°) How to launch/pause your campaign?

Click to pause/unpause your campaign

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