Welcome to BrightBid Audit – your essential tool for identifying opportunities to improve advertising performance, ensuring your account is set up correctly, and helping you launch fully optimized campaigns from day one. Whether you're just getting started or looking to fine-tune your setup, BrightBid Audit gives you the insights needed to build a strong foundation for long-term success.
What is BrightBid Audit?
BrightBid Audit is a key component of BrightBid’s advertising platform. It performs a thorough evaluation of your Google Ads account to identify areas of improvement, inefficiencies, and untapped potential.
Our Audit tool is designed to make your onboarding smoother and your campaigns more effective by providing actionable insights and personalized recommendations.
What Does BrightBid Audit Do?
BrightBid Audit analyzes your Google ads account against best practices and performance. It:
Recommends Optimization Tactics: Offers clear, actionable recommendations to improve account performance.
Highlights Opportunities: Detects opportunities or missing elements that could boost ROI.
Provides Daily Updates: Continuously scans your account and updates you with new suggestions, so your campaigns stay ahead of the curve.
Key Features
Personalized Recommendations
Every business is different. BrightBid Audit delivers suggestions tailored to your specific account structure and goals.
Daily Automatic Audits
Your account is checked automatically every day, keeping your campaigns aligned with evolving best practices and platform updates.
Step-by-Step Fixes
Each issue comes with a clear explanation and a step-by-step guide to implement the fix—perfect for in-house teams or agencies alike.
Transparent Scorecard
Understand the health of your account at a glance with a straightforward performance summary.
How to Use BrightBid Audit
Getting started is simple:
Connect Your Advertising Account
During onboarding, you’ll be prompted to connect your Google Ads account. This gives the Audit tool access to assess your campaigns.
Run Your First Audit
As soon as your account is connected, the system will perform the initial analysis. You’ll receive a detailed report with prioritized recommendations.
Review Your Score and Issues
Navigate to the Audit dashboard to view your current score and flagged issues. Each recommendation includes context and an impact rating.
Implement Fixes
Use the provided guidance to apply changes yourself or work with our Digital Specialists team to implement them for you.
Monitor Updates
Your Audit is refreshed every day. You’ll be notified when new opportunities or issues are found.
Tips for Getting the Most from BrightBid Audit
Review the Audit at least once a week to stay on top of new recommendations.
Prioritize fixes based on potential impact (high-impact suggestions are labeled).
Use Audit insights alongside other BrightBid tools like Keyword Autopilot and Budget Allocator for a full-funnel optimization.
What’s next?