BrightBid Audit categorizes its findings into four types to help you prioritize what to address first. Each category reflects the level of urgency and potential impact on your advertising performance.

These are critical problems that require immediate attention. They often indicate that your account setup is broken or your campaigns are not running as expected—for example, missing or broken conversion tracking. Fixing these should be your top priority, as they directly impact your ability to measure and optimize performance.

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Warnings highlight areas that may not be immediately critical but can still affect performance or account efficiency. These should be addressed after urgent issues, as they help improve the reliability and consistency of your campaigns.

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Optimizations are suggestions for improving campaign performance and unlocking growth opportunities. These are not necessarily errors but best practices that, when implemented, can help increase ROI, improve targeting, or enhance ad quality.

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These are areas where your account is already following best practices. Passed checks give you confidence in what’s working well and serve as a benchmark for maintaining good performance.

BrightBid Audit organizes all checks into four main categories to help you pinpoint where improvements are needed. Each category focuses on a specific aspect of your Google Ads setup, giving you a comprehensive view of your account’s health.

The Account category focuses on foundational setup and tracking. It ensures your account is structured correctly and that performance data is accurately collected. Without a solid account setup—including working conversion tracking and proper account-level settings—it’s difficult to measure success or optimize campaigns effectively.

Typical Checks Include:

A low score in this category may signal technical problems that need to be fixed before deeper optimization.

The Campaign category evaluates how well your individual campaigns are structured and managed. It highlights areas such as bidding strategy, budget pacing, campaign grouping, and the use of automation features.

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Improving this category helps ensure your campaigns are set up for efficiency and performance.

This category focuses on the creatives—your ads and the supporting assets that influence how your message appears to users. BrightBid checks if your campaigns are using enough relevant ad formats and assets to maximize visibility and click-through rates.

Typical Checks Include:

A strong performance here can improve your ad relevance and Quality Score, leading to lower costs and better results.

The Keywords category analyzes the effectiveness and coverage of your keyword strategy. It surfaces problems like low-performing or redundant keywords and missed opportunities in keyword targeting.

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Addressing these checks helps improve targeting accuracy and ensures your ads reach the right audience at the right time.

Each category contributes to your overall audit score, and you can view both the total and category-level scores in the Audit dashboard. This structure helps you quickly identify which areas need the most attention and track progress as you improve your setup.

The Audit Score is a simple yet powerful indicator of how healthy your advertising account is, based on the findings from BrightBid Audit. It helps you quickly assess your current setup and track improvements over time.

Not every check is relevant to every advertiser. For example, if you don’t use certain extensions or bidding strategies, some recommendations might not apply.