Plan availability
The Keyword Suggestion tool is available for all plans.
BrightBid Keyword suggestions tool will monitor your Search terms report for you, identifying which search terms you should add as negative, positive or paus. In this article you will learn how to use BrightBid’s Keyword Suggestion tool.
In this article, we cover:
Reviewing Keyword suggestions
Accept or reject on Keyword Suggestions
Enabling Keyword Autopilot
What triggers positive or negative suggestions?
Enabling & disabling Keyword Suggestions
Keyword suggestions are enabled on all Search Campaigns per default, if you would like to disable keyword suggestions this is possible via the Account settings > Details > Account & business tab.
Accept, Reject or Edit keyword suggestions
Your account will get new Keyword suggestions automatically every Monday. Go to the Keyword suggestion tool to see all new suggestions and go over them one by one. You can also see the keyword suggestions action on the Dashboard page.
How to Accept, Reject or Edit Keyword suggestions
Go to Keyword suggestions page
Select one or multiple suggestions from the list
Use the action bar to Edit, Reject or Accept the suggestions selected
Use Edit option if you want to edit the keywords before you Accept the suggestions and push updates to your Google Ads account.
Use Reject if you don't think the suggestions are good - they will then be removed from the suggestions and
Use Accept to push the suggestions to Google Ads.
Enabling Keyword Autopilot
If you want BrightBid to accept all suggestions you can enable Autopilot, this means the keyword changes are pushed automatically to your Google Ads account
Suggestion basis and how to improve the Ai suggestions
Keywords can be suggested as positive, negative or pause based on 2 Criterias:
Performance
How have the search term or keywords performed in comparison with the Campaign target (CPA, ROAS, Clicks or Impressions). Limit for what is considered good or bad is depending on the target if set, or how the keyword performs in relation to the campaign average.Relevance & intent
Keywords can be suggested as pause or negative if the Ai model find them irrelevant. We also mainly want to bid on terms that have commercial or transactional intent.
How to improve the keyword suggestions
For performance suggestions, make sure your campaigns are using the correct targeting and bid strategy - this is good practice regardless if you are using keyword suggestions or not.
For relevance suggestions, make sure your Business information, strategy and industry is correctly setup in the Account settings. Additionally we suggest you to add Offering descriptions in the Account details > Feed the Ai tab. Here you can describe in depth what each of you ad groups is all about - This will help our Ai determine what terms are relevant or not.