Plan availability
The Keyword Suggestion tool is available for all plans.
BrightBid's Keyword Suggestions tool monitors your Search terms report for you, identifying which search terms you should add as positive, negative or pause. You'll find it under Performance Tools → Keywords. In this article you will learn how to use BrightBid's Keyword Suggestion tool.
In this article, we cover:
Reviewing Keyword suggestions
Accept or reject Keyword Suggestions
Enabling Keyword Autopilot
What triggers positive or negative suggestions?
Reviewing Keyword Suggestions
Go to Performance Tools → Keywords to see all suggestions. Use the All / Positive / Negative / Pause filters to focus on one suggestion type, and the campaign selector to narrow down to specific campaigns. You can customise which performance metrics (cost, impressions, CTR, clicks, conversions, intent and more) are shown as columns, so you see the reasoning behind each suggestion. New suggestions are generated automatically every week — you can also see them on the Dashboard.
Accept, Reject or Edit keyword suggestions
How to Accept, Reject or Edit Keyword suggestions
Go to Performance Tools → Keywords
Select one or multiple suggestions from the list
Use the action bar to Edit, Reject or Accept the suggestions selected
Use Edit if you want to adjust the keywords before you Accept the suggestions and push updates to your Google Ads account.
Use Reject if you don't think the suggestions are good - they will then be removed from the suggestions.
Use Accept to push the suggestions to Google Ads.
You can review everything that has been applied in the activity history, including who made each change and when.
Enabling Keyword Autopilot
If you want BrightBid to accept all suggestions you can enable Autopilot, this means the keyword changes are pushed automatically to your Google Ads account.
Suggestion basis and how to improve the AI suggestions
Keywords can be suggested as positive, negative or pause based on 2 criteria:
Performance
How the search term or keywords have performed in comparison with the Campaign target (CPA, ROAS, Clicks or Impressions). The limit for what is considered good or bad depends on the target if set, or how the keyword performs in relation to the campaign average.Relevance & intent
Keywords can be suggested as pause or negative if the AI model finds them irrelevant. We also mainly want to bid on terms that have commercial or transactional intent.
How to improve the keyword suggestions
For performance suggestions, make sure your campaigns are using the correct targeting and bid strategy - this is good practice regardless of whether you are using keyword suggestions or not.
For relevance suggestions, make sure your business information, brand terms and industry are correctly set up under Account Settings → Account Details. Additionally, we suggest you add Offerings under Account Settings → Offerings. Here you can describe in depth what each of your ad groups is all about - this helps our AI determine which terms are relevant or not. You can also fine-tune thresholds and behaviour via the keyword settings (gear icon) in the Keywords tool.