Smartfill identifies classes with spaces to fill and the existing members most likely to book them. It then contacts those members and encourages them to book before the class fills up.
This helps you bring existing members back to class and strengthen your direct relationship with them.
Smartfill is only available in the new Back Office. You will find it under Marketing > Smartfill.
Don't see it in your menu? Switch to the new Back Office to find Smartfill.
Client example
For one studio in the closed beta, Smartfill reached a 14.7% conversion rate in September.
Example from an anonymous studio owner
How it works
Every day, Smartfill checks your upcoming classes. It selects classes that are:
less than 70% full, with at least 1 booking
starting in the next 2 to 72 hours
group classes, workshops, or single classes from a series
For each class, Smartfill sends an email to the members most likely to book it. It contacts up to 10 members per class, and only once per class.
Emails go out at your studio's earliest send time, which is 7 am by default.
Once activated, Smartfill runs on its own across your whole schedule.
Appointments, full series, open series, online classes, and livestreams are not included.
Who Smartfill targets
Smartfill only contacts your direct members, the people who book with you without an aggregator. A member can get a Smartfill email only if they:
accept marketing emails from your studio
have attended at least 1 class at your studio
had an active pass in the last 2.5 months
have booked similar classes before, at a similar time and venue
have not booked this class already
have not received a Smartfill email in the last 30 days
Tip: the more members accept marketing emails, the more people Smartfill can reach. Ask for consent at sign-up or at check-in.
What you can change, and what you can't yet
You can replace the Smartfill email with your own template. See the steps below.
You don't need to pick members. Smartfill finds the ones most likely to book, so you can turn it on and let it run.
You can't exclude specific classes, activities, or venues yourself yet.
See your results
On the Smartfill page, you can see your Smartfill bookings, revenue, clients reached, and conversion rate. Use the date filter to see results for any period.
Open a class to see:
the members Smartfill contacted
who booked, and the revenue
Every member gets the same email, based on your Smartfill template. To see it, click the settings icon at the top right of the Smartfill page.
How bookings are counted: when a member gets a Smartfill email for a class and then books that class, the booking counts as a Smartfill booking.
How to activate Smartfill
Go to Marketing > Smartfill.
Click Activate.
How to customize the Smartfill email
Smartfill sends a default email template. You can replace it with your own.
Go to Marketing > Templates.
Click Create template at the top right.
Write your email and save your template.
Go back to Marketing > Smartfill.
Click the settings icon.
Change the template from Smartfill to the template you created.
Smartfill now sends your new template.
Availability
Smartfill is free for everyone during the beta.
When the beta ends, Smartfill will be included in the Engage and Elevate plans. It won't be available on Start and Build. To discuss your plan options, reach out to your account manager.
How to deactivate Smartfill
Go to Marketing > Smartfill.
Click the settings icon at the top right.
Click Deactivate at the top right.