1st Step: Write your survey.
Go to Google Forms in the top right corner of your gmail account > Click on "Forms".
Then create the survey:
Finally click on "Send" and copy the following link:
Be careful not to check the following box:
2nd Step: Send your survey.
Go to bsport > In Marketing > Email > Create an email including a button with the survey URL.
Then send this email to the appropriate smartlist.
3rd Step : Follow your survey: Go to Google Forms > Click on the survey in question > Click on "Answers".