How Do VIP Tiers Reset?
VIP tier resets control how long a customer has to achieve (or maintain) a VIP tier before the clock restarts. You can configure this in Program → VIP → VIP Tiers Reset Settings.
The Three Reset Options
1. Lifetime as a Reward Member (Default)
Customers are evaluated based on their total activity since joining your loyalty program. There is no reset — once a customer reaches a tier, they keep it for life (based on their accumulated points/spend/orders).
✅ Great for rewarding long-term loyalty
✅ No risk of disappointing customers by "taking away" their tier
⚠️ Customers who were once active but are now lapsed may retain high tiers indefinitely
2. One Calendar Year
Tier progress is evaluated within each calendar year (Jan 1 – Dec 31). At the start of each new year, all customers return to the base tier and must re-qualify.
✅ Creates annual motivation to stay engaged
✅ Naturally re-engages lapsed customers
⚠️ Customers may feel demoted at the start of each year — communicate this clearly
3. Number of Years
You set a custom rolling window — for example, every 2 years. Tier progress is evaluated over that rolling period.
✅ More flexibility than calendar year
✅ Useful for slower-moving purchase categories
Tip: "Only Reward the Highest Achieved Tier"
Alongside reset settings, you can also control what happens when a customer jumps multiple tiers at once. If you check "Only reward the highest achieved tier", customers who skip intermediate tiers won't receive those tiers' rewards — only the highest one reached.