The market switcher in the dashboard header changes the active country. Everything on the page is locale and provider aware, so switching does more than translate a currency symbol.
WHAT CHANGES WITH THE MARKET
• Currency — Nigeria (₦), Kenya (KSh) or Ghana (₵). All values reformat.
• Channels — only the channels available in that market are shown. USSD codes differ per country (for example *347# in Nigeria, *483# in Kenya, *714# in Ghana).
• Providers — the telcos and payout rails offered (MTN, Airtel, M-Pesa, MTN MoMo and so on) follow the market.
WHY IT MATTERS WHEN BUILDING
Because availability is market-driven, the campaign builder only offers reward and channel options that are actually connected for the selected country. Set your market first; the rest of the workspace adapts to it.