The dashboard opens on four headline KPIs for the market and date range you have selected. Each shows the current value, the change versus the previous comparable period, and a sparkline of the trend.
THE FOUR METRICS
• Code submissions — every valid code sent in, across all channels. A consumer who scans five packs counts as five submissions.
• Unique consumers — distinct phone numbers that submitted at least one code. This is your reach; submissions divided by unique consumers is your repeat rate.
• Rewards disbursed — total value paid out (airtime, data, cash and vouchers) in the period. This is spend against budget, not the number of payouts.
• Fulfilment success — the share of reward attempts that completed. A dip usually points to a provider timeout rather than a consumer problem.
WHEN TO ACT
A rising submissions trend with flat unique consumers means heavier repeat scanning — check it against your fraud rules. A falling fulfilment rate is the one to watch in real time: open the Fulfilment view to see which provider and queue are affected.
The date control (top right) and the market switcher rescope every number on the page together.