In addition to SMS, email. and Instagram DM, you can also send WhatsApp messaging through Cobrand.
There are two steps to configure WhatsApp messaging. This can take up to 4 weeks in total so we recommend starting this right away.
Step 1: Mobile Carrier Registration
To run WhatsApp messaging, you must first complete Mobile Carrier Registration. This can take up to 4 weeks so we recommend doing this right away.
If you have not already done this step, please follow the instructions in Mobile Carrier Registration before moving to the next step.
Step 2: Create WhatsApp Business Profile
If you already have a WhatsApp Business Profile for the artist, you can skip ahead to Step 3.
If you do not have an account yet, please follow the instructions to set it up. You can do this in parallel to the Carrier Registration steps.
The set-up itself must be done outside of Cobrand, using this Meta workflow. During these steps you will be asked for your phone number. You can find it in the same modal you inputted details in before, in the "SMS Settings" section.
During the Meta registration, please ensure you complete all the steps including green-tick Business Verification. If the artist already has a WhatsApp Business account, ensure that you have admin level permissions to it, and also that the account is Verified.
The next step is to add the Verified WhatsApp account to the artist's business portfolio, in Meta Business Manager. Navigate to the Artist's business portfolio (to which you must also have admin access) and link the WhatsApp account.
Step 3: Connecting WhatsApp in Cobrand
Once you hear from us that the carrier registration is complete, go back into the Profile Settings > WhatsApp section. You will see a prompt to sign into Meta using your business login for that account. Select the WhatsApp account for the artist, and complete the flow.
If you created your original WhatsApp Business Profile using a different phone number, by completing these steps, the Cobrand phone number will automatically become the affiliated number with the account.
Important note
All new WhatsApp Business accounts are subject to a "warm-up" period right after they are created (this is a Meta policy, not Cobrand's). For the first 72 hours, you can only send 1,000 messages. After that, the limit is removed. For this reason we recommend running a non-timebound Drop like a Friends & Family sign-up or Pre-Save, until you reach that limit.