WhatsApp Messaging

In addition to SMS, email. and Instagram DM, you can also send WhatsApp messaging through Cobrand.

There are two steps to configure WhatsApp messaging. This can take up to 4 weeks in total so we recommend starting this right away.

To run WhatsApp messaging, you must first complete Mobile Carrier Registration. This can take up to 4 weeks so we recommend doing this right away.

If you have not already done this step, please follow the instructions in Mobile Carrier Registration before moving to the next step.

Whether you have an existing WhatsApp Business account, or require a new one, you will follow the same steps directly in the Cobrand app. In both cases, Cobrand will automatically set the connected number to the same one you use for the rest of your Cobrand SMS messaging.

To get started, click the Authenticate button under Step 1. You will be asked to login using your Meta Business credentials. Please note, you must be a business administrator on the account in order to configure the next steps.

Once you have logged into Meta, you will be asked to continue through a Meta-hosted workflow, where you can either create a new WhatsApp Business account, or connect an existing one.

When prompted for a verification code, please return to the Cobrand app to copy teh code. It will not send to the SMS Replies section in Fan Messaging. Once you paste in that code, the final step is complete.

If you had an active account already, the connection will be Pending for 24 hours. If you created a new WhatsApp account from scratch, the review by Meta can take between 48 hours and 1 week.

All new WhatsApp Business accounts are subject to a "warm-up" period right after they are created (this is a Meta policy, not Cobrand's). For the first 72 hours, you can only send 1,000 messages. After that, the limit is removed. For this reason we recommend running a non-timebound Drop like a Friends & Family sign-up or Pre-Save, until you reach that limit.