What should you do if a campaign doesn’t include media?
Create your own! This essentially means writing a short message, snapping a photo, or recording a quick clip in your own voice.
The goal of creating media is to help people notice and click your link. Each click that leads to the campaign’s conversion goal means you earn money.
Example Post
1️⃣ Check what counts as a conversion
Before you share anything, you need to know what action earns you money.
This is called the conversion.
Types of conversions in comarketing
Types of conversions in comarketing
Leads: Someone becomes a lead through your link (like filling out a form).
Appointments: Someone books a meeting or consultation.
Sales: Someone makes a purchase through your link.
Traffic (Clicks): Someone simply clicks on your link.
Why this matters
Why this matters
The action you want people to take shapes what you say. If you don’t know the goal, your message might not match — and no conversion means no payout.
Leads → encourage people to check it out and sign up.
Appointments → highlight scheduling.
Sales → talk about the product or service.
Traffic → get people curious enough to click.
The goal of your post should be to get people to click your link and do that specific thing.
2️⃣ Visit your link
Open your unique link yourself. (Your own clicks never count as conversions.)
Why this matters
Why this matters
Visiting your link shows you exactly what you’re promoting.
You’ll see the product, service, or signup page the audience will land on.
The more familiar you are with it, the easier it is to talk about it in your own words.
What to look for
What to look for
Headline: What’s the first thing people see?
Offer: Is there a product, service, or deal being highlighted?
Action button: What will people be asked to do (sign up, buy, book, click)?
Extras: Any images, testimonials, or details worth mentioning?
💡Think of it like recommending a restaurant: it’s easier when you’ve seen the menu yourself.
Don't know how to find your link? Click here to learn.
3️⃣ Share it in your own voice
The best way to encourage people to take action is to keep your post simple and authentic.
You don’t need to sound like an ad — just talk about it the way you would to a friend.
Why this matters
Why this matters
People trust you, not a sales pitch.
If you share in your own words, your audience is more likely to pay attention, click, and take action.
Tips for using your own voice:
Tips for using your own voice:
Write the way you normally text/talk.
Mention who might find it useful
(“This could help anyone who’s been looking for ___”).
Keep it short and clear. 1-2 sentences with your link is enough.
The goal is not to sound perfect. The goal is to sound like you.
4️⃣ Add a clear invitation (CTA)
Always tell people what to do next. This is called a call to action (CTA).
Why this matters
Why this matters
CTA's give people direction and make how they should take action obvious.
Examples
Examples
“Check it out here: [your link]”
“Book your spot through this link: [your link]”
“Learn more and sign up here: [your link]”
No matter how you phrase it, the important part is including your link and telling people what to do with it.
5️⃣ Choose a format that feels easy
You don’t need fancy tools to make an effective post. Pick the type of content that feels most natural for you.
Why this matters
Why this matters
If it feels easy, you’re more likely to actually share it — and consistent sharing is what leads to conversions (and earnings).
Formats to choose from
Formats to choose from
Text → A short message plus your link.
Image → A quick photo (yourself, your screen, or something related) with your link in the caption.
Video → A 20–30 second clip where you explain what it is, who it’s for, and invite people to click your link.
The "right" format is the one you’ll actually post.
6️⃣ Post where people will see it
Once you’ve created your post, you need to put it somewhere your audience will notice.
Why this matters
Why this matters
Even the best message won’t work if nobody sees it.
Posting where your friends, family, colleagues, or audience already spend time makes it more likely they’ll click your link.
Good places to post
Good places to post
Social media: Facebook, Instagram, TikTok, LinkedIn, X/Twitter, etc.
Messaging apps: WhatsApp, Messenger, group texts, Discord
Email: A quick note to contacts (or database) with your link
The best place is wherever you normally share things.
That’s it!
Creating media is simply about sharing your link in a way that feels natural to you. Keep it short, keep it real, and always include your link.
Every click that leads to the campaign’s conversion goal brings you closer to earning.