This example template is used after confirmation that a creator fits the campaign and there is an approved budget. It gives the creator enough information to accept, decline, or ask one clear question.
Legal note: This is a general educational template, not legal advice. Creally does not review or approve your legal terms and cannot confirm that they fit your jurisdiction, campaign, worker classification, tax position, or privacy obligations. Ask your legal team to adapt and approve the agreement before use.
What the offer should do
A UGC content production offer is a short commercial proposal. It should say what the creator will make, what you will pay, when the work is due, and how the brand may use the content. Keep legal language in the creator agreement and detailed creative direction in the brief.
Important: UGC production does not automatically include a post on the creator's account. If you want both content files and a creator post, list them as separate deliverables with separate dates, rights, and fees.
Common UGC offer types
Offer type | Best for | Define the scope as |
Single asset test | Testing one creator or one concept. | One edited video plus the exact length, format, revision count, and rights term. |
Production package | Testing several hooks, angles, or ads in one batch. | A fixed number of edited videos, hooks, B-roll or raw files. State what counts as one deliverable. |
Monthly retainer | A repeatable program with proven workflow and steady volume. | A monthly minimum, delivery cadence, unused capacity rules, rights, revision limits, and cancellation notice. |
Decisions to approve before sending
Content production only or production plus posting on the creator's account
Single asset, package, or monthly retainer
Final edits, raw footage, B-roll, hook variants, captions, thumbnails, and source files
Fixed fee, approved add-ons, payment trigger, and invoice term
Organic use, paid media, creator-handle advertising, term, territory, and editing rights
Revision count, review owner, delivery window, and product or account access
UGC Offer Template
Subject: UGC content offer for [Brand or campaign]
Hi [Creator first name],
We would like to invite you to produce UGC for [brand and product]. This collaboration is [content production only; no post is required / content production plus the posting deliverables listed below].
Scope
[Number] edited vertical videos, [length] each
[Number] alternative hooks per video
[Raw footage / B-roll / captions / thumbnails / source files] [included / not included]
Posting on your account [not required / required as: platform, format, live date, minimum live period]
File format [9:16, 1080 x 1920, MP4, no watermark, other requirements]
Creative direction
Campaign goal: [What this content should help the brand achieve]
Audience: [Who the content is for]
Main message: [One takeaway the viewer should remember]
Brief: The full content brief will be shared after acceptance.
Timing and review:
Product, access, or materials provided by [date]
First drafts due [date / number of business days after receipt]
[Number] consolidated revision round included
Final files due [date / number of business days after feedback]
Compensation
Total fee [currency and amount]
Fee includes [production, listed add-ons, and stated usage rights]
Payment due [Net 15 / Net 30 / other] after [accepted final delivery and valid invoice]
Pre-approved expenses [included / reimbursed up to amount / not included]
Usage
Owned organic channels [included / not included] for [term] in [territory]
Paid media on [Meta / TikTok / YouTube / other] [included / not included] for [term]
Creator-handle advertising, allowlisting, Partnership Ads, or Spark Ads [included / not included] for [term]
Brand editing such as cutdowns, crops, captions, translations, and new combinations [permitted / limited as follows]
Category exclusivity [none / category and term]
Acceptance
Please reply with I accept by [date]. Your reply confirms the commercial terms above. Production begins after [the creator agreement is signed / the final brief is approved / the product is received].
Offer check before you send
The scope uses countable deliverables. It does not say content package without defining what is included.
Posting is explicitly included or excluded.
Usage names the channels, organic or paid use, term, territory, editing rights, and creator-account permissions.
The fee, payment trigger, deadlines, and included revisions are approved.
The creator will not be asked to make claims your team has not approved or substantiated.
Use the offer in Creally
Save approved offer language as a reusable message or agent instruction. Automate only the values your team has already approved, such as package scope, fee range, rights term, and maximum revisions. When the creator accepts, record the accepted offer and move to the agreement and brief.