How to Create a Creator Search

Go to Search and select Create New.

Enter a name that will make the search easy to recognize later.

A useful name normally includes the creator segment, platform, or campaign angle. For example:

Choose one platform:

To search the same segment on another platform, create a separate search. You can also duplicate an existing search and change the platform or other settings before launching it.

Search Country determines the market in which Creally looks for content.

Only one Search Country can be selected for each search.

This setting is different from the Countries creator filter. Search Country controls the content market, while Countries filters creators by their estimated location.

In Who do you want to find? describe the content creators that would be relevant to your campaign.

Include information such as:

For example:

Find creators who make practical content about meditation, stress management, healthy routines, and mindfulness for beginners. They should regularly explain techniques, share personal routines, or recommend tools that help their audience manage stress. Product: [link]

Creally generates the search keywords automatically. Write a natural description of the creator and their content rather than a list of isolated keywords.

Use Negative Keywords to exclude clearly irrelevant topics.

For example, a financial education campaign might exclude gambling, crypto, or get-rich-quick content.

Use this field for strong mismatches rather than every topic that is slightly outside your ideal profile. Too many exclusions can unnecessarily reduce the available pool.

Turn on Creator Filters if your campaign has additional requirements.

Filters creators by their estimated location.

You can use a predefined market group or select Custom. This does not filter audience location.

Select a predefined creator tier or use Custom to set your own follower range.

Use follower limits only when they are relevant to the campaign. A narrow range can remove otherwise suitable creators.

Filters creators by the language of their content.

These filters apply to the creator, not the creator’s audience.

Select only the groups that are eligible for your campaign. If creator age or gender is not a firm requirement, leave the filter broad.

Sets the minimum median view threshold for creators returned by the search.

Median views can be more representative than a single high-performing post. However, a high minimum can substantially reduce the available results. Select Any when a fixed view threshold is not required.

Sets the minimum engagement-rate threshold for the search.

Higher thresholds reduce the creator pool. Use Any if engagement rate is not a strict campaign requirement.

Select this option if company, publication, product, or other brand-operated profiles are relevant to your campaign.

If it is not selected, brand accounts are excluded from the delivered results.

Review the description and filters, then select Create Search.

The search will begin processing immediately. You can open it and view the creators found so far without waiting for the search to finish.

Quick Setup applies the settings from the previous search shown in the card.

Select Apply, review the copied settings, and adjust them before creating the new search.

If Creally shows a suggested search, select Use this suggestion to apply the recommended settings to the form. The search does not start until you review the setup and select Create Search.

Check that:

If the completed search returns fewer creators than expected, open its Search Details and review the Filter Funnel before adding more search terms or launching another variation.