Consistency and repetition are key to building fan participation habits. We recommend creating a single, recognizable Light Show graphic with your universal QR code and using it across all sports. Over time, fans develop Pavlovian responses—at the University of Georgia, fans now automatically pull out their phones for the fourth quarter video because they've been conditioned through repeated exposure. This habit can carry across sports: if you establish a Light Show tradition at football, fans will recognize and respond to the same cue at basketball, gymnastics, baseball, and other sports. The more consistent your branding and timing, the faster fans will learn.
