Yes, the app-based Light Show is an excellent driver for team app downloads. When the Light Show is integrated into your official team app, fans who want to participate must download the app first. Teams like Brighton, Arsenal, and Tottenham have used this approach to generate tens of thousands of new app downloads by marketing the Light Show experience. The trade-off is that requiring an app download creates a participation barrier — not every fan will download the app, which may result in lower overall participation compared to the web-based version. However, for teams prioritizing app adoption and building their owned digital ecosystem, the app-based Light Show creates a compelling reason for fans to download and engage with the team app beyond just the Light Show moment.
