Yes, CUE can send data feeds via XML or JSON that allow interactive engagement elements to be layered on top of partner video content. Rather than requiring fans to leave a video player to participate in a CUE activation, the engagement layer can be integrated directly into the viewing experience. This is particularly valuable for partners with their own video players or SDK-based content distribution, as it enables seamless integration where fans can watch content and engage with interactive elements without context switching. The data feed approach gives partners flexibility in how they render and display the interactive components while CUE handles all the backend engagement mechanics, data collection, and prize distribution.
