Yes, CUE can integrate with Google Analytics to provide deeper insights into fan traffic sources. This integration allows you to track whether fans accessed your activations through email campaigns, Facebook, other social media channels, or direct links. CUE provides documentation including an overview sheet and an exhibit form that clients need to complete to set up the integration. It's important to note that Google Analytics integration needs to be configured before your activation goes live — the tracking cannot be applied retroactively to capture historical data from past events. This is particularly valuable for clients running digital marketing campaigns or social promotions who need to demonstrate channel-specific ROI to sponsors.
