Announcer promotion is one of the most critical factors in driving participation for CUE activations. A single mention often isn't enough — we recommend having your MC or announcer promote the activation multiple times, especially for products like AR Prize Drop or Trivia that require fans to actively scan a QR code. The promotion should include clear instructions (where to scan, what to do once they're in, and what prizes are available). Leaving the QR code displayed on screen for an extended period while the announcer builds excitement significantly increases scan rates. Teams that invest in strong verbal promotion consistently see much higher participation numbers than those who simply display the QR code without commentary.
